Brand Tone

Friendly and Approachable, Caring and Passionate, Trustworthy and Customer-Focused

Brand Values

• •Pet Welfare and Happiness
• •Quality
• •Customer Satisfaction
• •Family-Oriented

Best Practices

• •Use Warm, Friendly, and Inclusive Language: Employ words like 'love,' 'joy,' 'cuddle,' 'happy,' 'family,' and 'friend.'
• •Incorporate Playful Elements (where appropriate): Don't be afraid of pet-related puns (e.g., 'purrfect,' 'pawsome'), cute emojis, and enthusiastic exclamations, especially on social media.
• •Highlight Australian roots when relevant.
• •Showcase customer testimonials and pet photos to build trust.
• •Emphasize the comfort and joy pets experience with your products.

Social Perception

Customers generally perceive the brand as a reliable source for quality pet products that their pets enjoy.

Copy Examples

• •Furry Friends Market – your one-stop shop for all things purrfectly paw-some!
• •Australia's #1 Pet Bed
• •Free Delivery Sitewide
• •10,000+ Happy Aussie Customers
• •That’s why we’re passionate about bringing you high-quality, Aussie-loved pet supplies that help you cherish every moment with your four-legged family members.