Brand Tone

Chic & Stylish, Playful & Friendly, Approachable Luxury, Community-Focused

Brand Values

• •Quality & Comfort
• •Style & Modernity
• •Passion for Dogs
• •French Elegance/Parisian Chic
• •Community & Shared Experience

Best Practices

• •Embrace "Franglais": Strategically sprinkle in simple, commonly understood French words or phrases (e.g., "Bonjour," "Chic Chien," "Voilà," "Trésor") to reinforce the Parisian identity without alienating non-French speakers.
• •Keep it Playful and Positive: Use lighthearted language, emojis (✨, 🇫🇷, 🐾, 🥰), and a generally upbeat tone. Focus on the joy and companionship dogs bring.
• •Emphasize Quality with Style: When describing products, highlight both the premium materials/comfort and the fashionable design. Connect functionality with the "chic" factor.
• •Speak to the "Cool" Dog Parent: Address the customer as someone who is modern, stylish, and deeply cares for their pet's well-being and appearance. Make them feel part of an exclusive but welcoming club.
• •Visual Storytelling Consistency: Ensure that the copy always aligns with the high-quality, stylish, and often Parisian-themed visuals used on the website and social media. The words should enhance the story the images tell.

Social Perception

Positive & Desirable, Fashion-Forward for Pets, Aspirational yet Accessible, Engaged Community

Copy Examples

• •Instagram Post (New Collar): "Bonjour, style! 👋 Our new 'Le Flâneur' collar has arrived, blending Parisian chic with a playful polka dot. Perfect for your pup's city strolls or park pirouettes. Tap to shop and let your furry friend strut their stuff! #FrankieEtSuzie #ParisianPup #DogFashion"
• •Website Banner (Summer Collection): "Summer in Paris? Oui! ☀️ Spoil your chic chien with our new collection of breathable bandanas and lightweight leashes. Adventure awaits, darling! Shop la collection."
• •TikTok Video Caption (Dog enjoying a treat at the café): "Pup-arazzi moment at Frankie et Suzie! 📸☕ Nothing beats a delicious doggyccino and a side of Parisian charm. Tag a friend whose dog deserves this treat! #DogCafeParis #FrankieEtSuzie #SpoiledPup #ParisDog"
• •Product Description (Harness): "Elegance meets comfort in our 'Belle Vie' harness. Crafted for the discerning chien about town, it offers a secure fit with a touch of French sophistication. Because every walk should feel like a promenade down the Champs-Élysées. ✨"
• •Email Subject Line (Promotion): "Un petit treat for your trésor? 🎁 Spoil your furry best friend!"