Brand Tone

Welcoming, Friendly, Community-Oriented, Playful/Intriguing, Accessible, Literary

Brand Values

• •Community
• •Accessibility
• •Literary Discovery
• •Friendliness
• •Intrigue

Best Practices

• •Maintain a welcoming and friendly tone in all communications.
• •Emphasize community engagement through booklists and offers.
• •Incorporate playful and intriguing language to reflect the brand name.
• •Highlight the accessibility of the bookstore by showcasing a range of books.
• •Focus on being authentic and human in all interactions.

Social Perception

A friendly and approachable online bookstore that fosters a love of reading and a sense of community.

Copy Examples

• •Welcome to the bookshop without a shop…for now! Explore our curated collection of new, used, and rare books.
• •Join our email list for 10% off your first order and exclusive access to curated booklists!
• •Dive into a world of stories! Discover hidden gems and literary treasures at Riddled With Ink.
• •From classic literature to thrilling YA adventures, we have something for every reader.
• •Happy Reading!