Brand Tone

Aspirational & Luxurious, Empowering & Confident, Approachable & Helpful, Direct & Informative

Brand Values

• •Authenticity
• •Quality
• •Customer Empowerment & Satisfaction
• •Discovery & Journey
• •Accessibility to Luxury

Best Practices

• •Use Evocative and Sensory Language: Describe scents in a way that sparks imagination and emotion (e.g., captivating, alluring, transformative, seductive), aligning with the aspirational and luxurious tone.
• •Use phrases that empower the customer in their choice, like discover your signature scent.
• •Maintain an Approachable and Supportive Voice in Customer Interactions: While aspirational, ensure FAQs, customer service responses, and transactional communications are clear, helpful, and friendly to reinforce the exceptional customer service value.
• •Ensure Clarity in Global Operations (if applicable): If operating in or marketing to different regions with distinct logistical details (like the Nigeria-focused TikTok content), clearly differentiate these communications to avoid customer confusion with the primary US-based operations and messaging.
• •Focus on authenticity in product descriptions and guarantees.

Social Perception

Positive for Product Authenticity & Service, Seen as a Go-To for Variety. Be aware of Confusion with Nigerian Operations.

Copy Examples

• •Unlock the secret to effortless style.
• •Make your everyday unforgettable.
• •Discover your signature scent.
• •Experience the transformative power of fragrance.
• •Indulge in a captivating olfactory masterpiece.