Brand Tone

Appreciative, authentic, informative, and welcoming, with a focus on natural beauty and artistic craftsmanship.

Brand Values

• •Artistic Craftsmanship
• •Authenticity & Natural Beauty
• •Quality
• •Artist Support
• •Customer Satisfaction
• •Enhancing Spaces

Best Practices

• •Emphasize the Wabi-sabi philosophy in descriptions.
• •Highlight the hand-painted nature of the art.
• •Use descriptive language to convey texture and aesthetic appeal.
• •Maintain a welcoming and informative communication style.
• •Showcase the transformative power of art.

Social Perception

A brand that is appreciated for its artistic craftsmanship, authenticity, and commitment to natural beauty. Perceived as supporting artists and enhancing spaces with unique, high-quality artwork.

Copy Examples

• •Discover the beauty of imperfection with our hand-painted Wabi-sabi art.
• •Each piece is 100% hand-painted by professional artists, using fine natural pigments and plaster.
• •Transform your space with unique and expressive artwork rooted in the Wabi-sabi philosophy.
• •Find a piece that speaks to you and discover the beauty of imperfection.
• •We highlight these unique art forms and provide a platform for professional artists dedicated to this style.