Brand Tone

Expressive & Transformative, Playful & Fun, Youthful & Trendy, Confident & Bold, Informative

Brand Values

• •Individuality & Unique Beauty
• •Self-Expression & Personality
• •Comfort & Health/Safety
• •Quality
• •Customer First
• •Variety & Choice

Best Practices

• •Know Your Muse: Always write with the target audience in mind – young, expressive individuals interested in beauty, pop culture, and transformation. Use language and references that resonate with them.
• •Embrace the Transformation: Highlight the change and self-expression the products enable. Use active, vibrant language that evokes excitement and possibility.
• •Balance Fun with Facts: While the tone is often playful and bold, always back it up with key information about safety, comfort, and quality, especially given the nature of the product. This builds trust.
• •Visual Harmony in Words: Ensure the copy complements the highly visual nature of the products. Use descriptive words that paint a picture and match the vibrancy of the lenses. Words like "dramatic," "vivid," "mesmerizing," "subtle," and "striking" are good examples.
• •Stay Consistent Across Channels: Whether it's a TikTok caption, a product description, or a Facebook ad, the core voice – expressive, confident, and focused on unique beauty – should remain recognizable. Regularly audit content to ensure alignment.

Social Perception

As a Go-To for Themed Lenses, Associated with Transformations, Price-Conscious Option, Emerging Online Retailer

Copy Examples

• •Headline (Website Banner for New Collection): Unleash Your Alter Ego. ✨ Dive into Finallure's new FX lenses & transform your vision!
• •Instagram Caption (Showcasing a vibrant blue lens): ICE. COLD. ❄️ Make 'em stop and stare. Our Envy Blue lenses aren't just a look, they're a whole mood. Tap to shop the vibe!
• •Product Description Snippet (for natural-looking green lenses): Whisper-soft greens for a hint of magic. ✨ Our natural collection enhances your unique beauty, giving you that 'born with it' allure. Comfort that lasts, beauty that captivates.
• •Email Subject Line (Halloween Promotion): 🎃 CAUTION: Seriously Spooky Eyes Ahead! Your Halloween look starts with Finallure.
• •Facebook Ad Copy (Targeting cosplay enthusiasts): Level up your cosplay! 💥 From Sharingan to ethereal fairy eyes, Finallure has the quality, certified lenses to bring your character to life. Show us your transformation! #FinallureCosplay