Brand Tone

functional, problem/solution-focused, and somewhat clinical yet accessible

Brand Values

• •Well-being/Health
• •Relief
• •Accessibility/Convenience
• •Support

Best Practices

• •Focus on the Solution: Always frame product descriptions and marketing messages around how the product solves a customer's problem or improves their well-being. Use clear, benefit-driven language.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon unless clearly explained. The language should be easy for the average person seeking relief to understand.
• •Be Direct and Action-Oriented: Use clear calls to action. Tell the customer what you want them to do (e.g., "Shop Now," "Learn More," "Get Relief").
• •Emphasize Support and Care (Subtly): While the tone is functional, subtly convey that the brand cares about the customer's comfort and health journey. This can be through helpful blog content or reassuring policy information.
• •Ensure Professionalism and Trustworthiness: Proofread all copy meticulously. Ensure all information about products, shipping, and returns is accurate and easy to find to build confidence, especially given the current lack of social proof.

Social Perception

largely undefined or not publicly visible

Copy Examples

• •Find Soothing Relief: Discover the NeckFlow™ Ultrasonic Lymphatic Neck Instrument and ease discomfort today.
• •Step into Comfort. Our Orthopedic Insoles provide the support your feet need for all-day relief. Free shipping!
• •Your Path to Better Posture Starts Now | Explore Our Correctors
• •Living with back pain? You're not alone. At Mariattos, we're dedicated to providing solutions that help you move better and feel better. Explore our expert tips...
• •Tired of bunion pain? Add Finflex Orthopedic Socks to your cart for targeted relief and enjoy free shipping on your order.