Brand Tone

Inviting, uplifting, personal, intentional, educational (softly), positive, empowering.

Brand Values

• •Healing & Well-being
• •Natural Beauty & Quality
• •Spirituality & Connection
• •Authenticity & Intention
• •Positivity & Empowerment

Best Practices

• •Incorporate Storytelling: Share the brand's origin, the inspiration behind collections, or the traditional meanings of crystals to build a personal connection.
• •The tone should be inviting and uplifting, offering crystals as tools for well-being rather than cure-alls.
• •Educate Softly: Provide information about crystal properties and uses in an accessible and inspiring way, empowering customers rather than overwhelming them with technical jargon.
• •Use high-quality visuals of jewelry, often with models or aesthetic flat lays.
• •Create content that feels personal and intentional.

Social Perception

Perceived as a brand that offers high-quality crystal jewelry with a focus on healing, well-being, and spiritual connection, while maintaining authenticity and a personal touch.

Copy Examples

• •Shop Now👇.
• •Embrace your light.
• •✨ Calm, clarity, love, or strength – there's a crystal waiting to support your journey.
• •Explore the collection and discover the energies that align with your path.
• •Amethyst for spiritual alignment and inner peace.