Brand Tone

Approachable and Friendly, Inspirational and Encouraging, Helpful and Educational, Modern and Creative, Authentic and Relatable

Brand Values

• •Creativity and Modern Design
• •Quality and Craftsmanship
• •Joy of Making
• •Home and Family
• •Community and Connection
• •Intentional Living
• •Accessibility

Best Practices

• •Speak from the Heart (Authenticity): Continue sharing personal anecdotes, inspirations, and the "why" behind your designs, just as Casey does in her "About Me" and blog posts. This builds a genuine connection.
• •Focus on "Her" (The Intentional Homemaker/Modern Quilter): Address your audience directly. Use "you" and "your" and frame benefits around their desire to create, beautify their home, and find joy in making.
• •Keep it Encouraging and Positive: Use uplifting language. Highlight the satisfaction of completing a project and the beauty of the handmade item. Avoid overly technical or intimidating jargon without explanation.
• •Be Helpful and Generous with Knowledge: Continue offering free tutorials, tips, and clear, easy-to-understand instructions. This reinforces the brand as a supportive resource.
• •Maintain a Modern, Clean Aesthetic in Visuals and Text: Ensure that the language used is as fresh and contemporary as the quilt designs. Use clear, concise sentences and visually appealing formatting where possible (like on the blog and social media).

Social Perception

Highly Positive, Respected Designer, Helpful Resource, Authentic and Trustworthy, Modern and Stylish

Copy Examples

• •Introducing the 'Starlight Grove' quilt pattern! ✨ Inspired by quiet evenings and the magic of the night sky, this modern design is perfect for the confident beginner looking to create a cozy heirloom. Let your hands work with grace and bring a little starlight into your home. Pattern available now on the blog and Etsy! #WellspringDesigns #ModernQuilting #NewPattern #QuiltLove #IntentionalHome
• •Unlock the secret to perfect French seams! 🧵 Our latest blog tutorial breaks it down step-by-step, making this beautiful finishing technique accessible for every intentional homemaker. Ready to elevate your next quilting project? Click to learn and let's create something lovely together! [Link] #QuiltingTutorial #SewingTips #WellspringDesigns #CraftyHome #LearnToQuilt
• •Hello fellow makers! This week, between school runs and endless coffee, I rediscovered the simple joy of scrap busting. It’s amazing how those little leftover pieces can spark so much creativity (and a surprisingly chic new pillow!). Remember, quilting is your wellspring – a place to find peace and create beauty, even in the busiest of seasons. What are you stitching up this week? Casey x #ModernQuilter #CreativeOutlet #QuiltingJoy #WellspringDesigns
• •Capture the serene beauty of the 'Painted Peaks' with our modern landscape quilt pattern. Designed for the confident beginner, this PDF pattern provides clear, step-by-step instructions to help you create your own stunning minimalist quilt. Imagine this draped over your couch or gifted to someone special – a handmade piece that tells a story of creativity and warmth. Download instantly and start your next quilting adventure! #LandscapeQuilt #PDFPattern #ModernQuilt #DIYHomeDecor #WellspringDesignsCo
• •Stitching up some love for the newest little one? 🍼 Our collection of modern baby quilt patterns is designed to be both beautiful and achievable. Create a timeless gift that wraps them in warmth and handmade joy. Perfect for the intentional parent or grandparent. Explore our 'Snuggle Bug' and 'Let's Grow' milestone patterns! #BabyQuilt #ModernBaby #QuiltPattern #HandmadeGift #WellspringDesigns