Brand Tone

friendly, inspiring, supportive, and personal

Brand Values

• •Creativity and Personal Expression: Encouraging quilters to express their unique style through modern designs.
• •Homemaking and Nurturing: Positioning quilting as a way for homemakers to shape their environment and create cherished items. The tagline "Modern quilt patterns and projects for the intentional homemaker" reinforces this.
• •Community: Fostering a sense of connection among quilters through social media, quilt-a-longs, and sharing.
• •Quality and Accessibility: Providing well-designed, easy-to-follow patterns for various skill levels, particularly "confident beginners."
• •Inspiration from Nature and Modern Aesthetics: Offering patterns with clean lines, organic designs, and often an earthy color palette, drawing inspiration from landscapes.

Best Practices

• •Embrace "Intentional Homemaker" Language: Consistently weave in language that speaks to creating a beautiful, intentional home and the joy of making things by hand for loved ones. This reinforces a core brand value.
• •Use Warm, Encouraging, and Inclusive Phrasing: Employ words like "joy," "love," "create," "together," "community," "inspire," and "beautiful." Ensure the language is welcoming to quilters of all skill levels, especially "confident beginners."
• •Share Personal Touches (Authentically): Continue to subtly incorporate relatable aspects of the founder's journey or the general experience of balancing creativity with family life, as this resonates with the target audience.
• •Foster a Sense of Community: Actively use "we" and "us" when referring to the quilting community. Encourage interaction, sharing, and participation in events like quilt-a-longs.
• •Focus on the "Why" Behind Quilting: Beyond the technical aspects, highlight the emotional connection to quilting – the stories quilts tell, the heirlooms they become, and the personal satisfaction of creating.

Social Perception

Positive Customer Feedback: Customers on Etsy and the brand's website praise the patterns for being beautiful, easy to follow, and accurately described. The "Star Seller" status on Etsy is a strong indicator of positive customer experiences. Engaged Community: The active participation in quilt-a-longs and use of brand-specific hashtags on Instagram suggest an engaged and appreciative community. Respected Designer: Casey Cometti is perceived as a talented designer who understands the needs and desires of modern quilters, particularly mothers and homemakers. Her personal story adds an element of relatability. Helpful and Educational: The availability of tutorials and blog posts positions the brand as a helpful resource for quilters looking to learn new techniques or find project inspiration.

Copy Examples

• •Instagram Post (New Pattern Launch): "Hello Sunshine! ☀️ Our newest pattern, 'Morning Bloom,' has just arrived, designed to bring a touch of handcrafted joy to your cozy corners. Perfect for the intentional homemaker looking to stitch a little love into every seam. Grab your PDF pattern and let your creativity blossom! #WellspringDesigns #ModernQuilting #IntentionalHome #QuiltLove"
• •Facebook Ad (Quilt-A-Long): "Join our creative family for the 'Mountain Echoes' Quilt-A-Long! ⛰️✨ Whether you're a confident beginner or a seasoned stitcher, let's create something beautiful together. We’ll share tips, cheer each other on, and make heirloom-quality quilts that tell your unique story. Sign up on the blog today – we can’t wait to quilt with you! [Link] #QuiltAlong #WellspringCommunity #HandmadeHome #ModernQuilts"
• •Product Description (PDF Quilt Pattern): "Wrap your loved ones in the warmth of the 'Homestead Stripes' quilt. This modern, landscape-inspired pattern is designed with the confident beginner in mind, featuring clear instructions and diagrams to guide you every step of the way. Imagine the stories this quilt will tell, becoming a cherished part of your home. Download today and start your next creative adventure!"
• •Email Newsletter Snippet (Weekly Inspiration): "A little note from our sewing room to yours... ✨ This week, we're all about finding beauty in the simple stitches. Remember, every quilt you create is a reflection of your heart and hands. What story will your home tell today? P.S. Don't forget to check out our latest blog post on choosing the perfect fabric for a cozy DIY quilted dog bed! [Link] #CreateJoy #WellspringDesigns #ModernHomemaker"
• •Pinterest Pin Description (Tutorial): "Learn how to sew perfect French seams with our easy step-by-step tutorial! ✨ Give your handmade projects a professional, clean finish. Ideal for delicate fabrics and creating heirlooms that last. Pin this for later and let your hands work with grace! #QuiltingTutorial #SewingTips #WellspringDesigns #DIYHome #HandmadeWithLove"