Brand Tone

Potentially Spicy, Culturally Aware, and Youthful (given the DJ and spicy noodle connection).

Brand Values

• •Spice
• •Culture
• •Music
• •Individuality
• •Modernity

Best Practices

• •Define a clear brand voice based on core values relevant to the target audience.
• •Maintain consistent messaging across all platforms.
• •Incorporate cultural relevance where appropriate (e.g., Japanese style for Doku clothing).
• •Differentiate the brand from unrelated entities (e.g., Sasin School of Management).
• •Highlight unique aspects of the brand (e.g., Korean spicy noodles).

Social Perception

A brand associated with energetic experiences, cultural fusion, and possibly a rebellious spirit.

Copy Examples

• •"Sasinofficial: Bringing the heat to your ears and your taste buds!"
• •"Doku: Japanese style, Berlin cool. Own your look."
• •"Spice up your life with Sasin noodles!"
• •"Sasinofficial: Your soundtrack to the ultimate spicy noodle challenge."
• •"Doku: Where tradition meets modern style."