Brand Tone

Caring & Empathetic, Trustworthy & Authoritative, Traditional & Natural, Helpful & Informative, Reassuring

Brand Values

• •Efficacy & Relief
• •Authenticity & Quality
• •Tradition & Heritage
• •Customer Well-being
• •Safety & Gentle Care

Best Practices

• •Prioritize "Relief" and "Care": Always frame the product's benefits around providing comfort, soothing sensations, and genuine care for the customer's skin concerns. Use words like "soothe," "calm," "comfort," "gentle," "relief," and "healing."
• •Emphasize Heritage and Trust: Regularly weave in mentions of Baoshutang's pharmaceutical background, the product's traditional roots, and the commitment to authenticity. This builds credibility and reassures customers.
• •Be Informative and Solution-Oriented: Clearly explain how the product works, what ingredients are key (and their benefits, simply put), and for which specific issues it offers a solution. Avoid overly technical jargon but convey expertise.
• •Maintain an Empathetic Voice: Acknowledge the discomfort and frustration that skin issues can cause. Position Baofuling as an understanding and effective partner in their skincare journey. This is especially important when responding to customer queries or complaints.
• •Use Clear, Direct Language but with Warmth: While the product has a somewhat medicinal nature, the communication should still feel approachable and supportive. Avoid overly clinical or cold language. Balance authoritative statements with caring undertones. Ensure all communications regarding authenticity are clear and unambiguous.

Social Perception

Effective Remedy, Trusted Staple, Concerns about Counterfeits, Natural/Traditional Appeal, Distinctive Scent/Sensation

Copy Examples

• •Headline: Find Your Skin's Calm. Naturally. Body: Troubled by burns, itchy bites, or persistent dryness? Baofuling, rooted in traditional wisdom and crafted with care by Baoshutang, offers soothing relief you can trust. Experience the gentle power of our All-in-One Skin Cream. #Baofuling #SkinRelief #TraditionalHealing
• •Headline: The Original. The Effective. The Baofuling You Can Trust. Body: Don't let fakes fool you. For genuine relief from life's little skin emergencies, insist on authentic Baofuling from our official store. Backed by Baoshutang's pharmaceutical expertise since 1989. Your skin deserves the best. #AuthenticBaofuling #BaoshutangQuality #TrustedSkincare
• •Headline: From Kitchen Burns to Mosquito Wars: Your Family's Go-To Soother. Body: Life happens. And when it does, reach for Baofuling. Our versatile skin cream, made with a blend of effective ingredients, provides cooling comfort for burns, bites, eczema, and more. A must-have for every home. #BaofulingCream #HouseholdEssential #GentleCare
• •Headline: Unlock the Secret of Traditional Skin Wellness with Baofuling. Body: Discover the time-honored formula that has brought comfort to millions. Baofuling’s unique blend of ingredients, including mint and camphor, works to soothe irritation and promote healthy skin. Learn more about our heritage and how we can help you. #ChineseMedicine #NaturalRelief #BaofulingStory
• •Headline: Real People, Real Relief. See Why Baofuling is a Global Favorite. Body: Swipe to see how Baofuling has helped soothe burns, calm eczema, and bring comfort to skin worldwide! We're dedicated to providing effective, high-quality skincare you can depend on. Share your Baofuling story with us! #BaofulingLove #CustomerTestimonials #SkinTransformation