Brand Tone

Elegant, Aspirational, Calm, Serene, Mindful, Spiritual, Personal, and Thoughtful.

Brand Values

• •Beauty & Aesthetics
• •Well-being & Joy
• •Individuality & Personality
• •Ethical Production & Sustainability

Best Practices

• •Focus on 'How it Makes You Feel': Copy should emphasize the emotional and sensory experience the products provide (e.g., calmness, joy, inspiration, a sense of peace) rather than just product features.
• •Use Evocative and Descriptive Language: Employ rich adjectives and sensory details that align with the brand's elegant and calming nature (e.g., 'soft glow,' 'gentle aroma,' 'iridescent sheen,' 'timeless treasure').
• •Maintain a Consistent Narrative: Weave the brand's story and values (beauty, craftsmanship, joy, ethical sourcing) into product descriptions, social media posts, and email marketing.
• •Highlight ethical production and sustainability in product descriptions and marketing materials.
• •Incorporate customer testimonials that emphasize the emotional benefits of the products.

Social Perception

A sophisticated brand offering curated, ethically-sourced items that enhance well-being and bring beauty and elegance to everyday life.

Copy Examples

• •"Ethereal Glow | Handmade Crystal Bracelet" evokes dawn, moonlight, serenity, hope, and emotional renewal.
• •"Lunar Embrace Handmade Crystal Bracelet" uses evocative language, referencing dawn, moonlight, serenity, hope, and emotional renewal.
• •"Like the moon lights up the night, our products bring light and elegance into your home."
• •"Lunar Horizon was born from a desire to offer beautifully crafted items that brighten your life."
• •Product descriptions emphasize the emotional and sensory experience the products provide (e.g., calmness, joy, inspiration, a sense of peace).