Brand Tone

professional, informative, and supportive

Brand Values

• •Quality
• •Accessibility/Value for Money
• •Customer Success & Support
• •Innovation & Diversification
• •Reliability & Efficiency

Best Practices

• •Understand Your Audience Deeply: Always write with the Romanian lash artist (beginner to professional) in mind. Use terminology they understand and address their specific needs and challenges (e.g., retention, application speed, product reliability).
• •Prioritize Clarity and Information: Especially for professional products, ensure copy is precise, informative, and highlights key benefits and specifications (e.g., drying times, materials, best use cases). Avoid overly casual slang but maintain an encouraging and approachable feel.
• •Emphasize Quality and Professionalism: Consistently use words that convey high standards, expertise, and the professional-grade nature of the products (e.g., "premium," "professional," "high-performance," "quality-tested").
• •Maintain a Supportive and Empowering Stance: Frame messaging around helping lash artists succeed. Use encouraging language and position LashMag as a partner in their professional journey. Highlight how products can help them achieve better results or efficiency.
• •Ensure Consistency Across All Channels (Romanian Language Focus): Whether it's the website, social media, or email, the tone should be recognizably LashMag. Use Romanian consistently and naturally. Develop a small brand glossary of key terms and phrases (in Romanian) to be used regularly to reinforce brand identity and values.

Social Perception

Customers appreciate the quality of the products, especially adhesives. The brand is seen as a reliable supplier for professional lash products. There's an understanding that they cater specifically to the needs of lash professionals and beginners in the Romanian market. Their active social media presence suggests they are engaged with their community.

Copy Examples

• •✨ Achieve Flawless Lash Sets Every Time ✨ Our LashMag 'Extreme' Adhesive (0.5s drying time) offers up to 8 weeks of retention, even for clients with active lifestyles. Waterproof and oil-resistant for ultimate peace of mind. Designed for professionals who demand perfection. Shop now and elevate your artistry! #LashMagPro #AdezivGene #ExtensiiGeneProfesionale
• •Your Success is Our Priority. LashMag.ro: Supplying Romania's top lash artists with premium products, unbeatable value, and the support you need to thrive. From beginners to experts, find everything for your lash business here.
• •New to the world of lash extensions or looking to refine your technique? At LashMag, we don't just sell products; we empower artists. Explore our range of beginner-friendly kits and high-performance adhesives. Plus, get 5% off your next order when you subscribe! Let's create stunning lashes, together. #LashArtistSupport #LashMagRomania
• •(Visual: Quick demonstration of fanning premade lashes) Effortless Volume with LashMag Premade Fans! ✨ Our ultra-fine, heat-bonded Narrow Fans create beautifully ordered, dense sets with ease. Perfect for saving time without compromising on quality. Available in 2D to 14D. What looks will you create? #GeneFalse #LashMag #VolumRusesc #LashHacks
• •Quality you can trust, results your clients will love. LashMag is dedicated to sourcing the finest materials and rigorously tested formulas, so you can focus on your art. Fast shipping across Romania. Discover the LashMag difference today! #ProduseGene #CalitatePremium #LashMagRO