Brand Tone

Joyful and Positive, Whimsical and Creative, Nature-Inspired and Appreciative, Accessible and Friendly, Personal and Heartfelt

Brand Values

• •Accessibility of Art
• •Joy and Beauty
• •Quality and Craftsmanship
• •Self-Expression and Identity
• •Nature and Inspiration
• •Family and Community

Best Practices

• •Embrace Joyful Language: Use positive, uplifting, and cheerful words. Focus on the happiness and beauty the art brings.
• •Connect with Nature: Weave in references to nature, wildlife, and the inspiration drawn from the natural world. Use descriptive words that evoke natural imagery.
• •Maintain an Accessible and Friendly Voice: Write as if you’re talking to a friend. Avoid overly formal or pretentious language. Make customers feel welcome and understood.
• •Highlight Craftsmanship and Passion: Subtly remind customers that the art is made with care and passion by a small, family-run business. This adds a personal touch and value.
• •Encourage Self-Expression: Frame product descriptions and marketing messages around how the art can help individuals express their personality and create spaces that tell their unique story.

Social Perception

Positive Quality and Aesthetics, Gift-Worthy, Motivational and Uplifting, Engaging (on social media)

Copy Examples

• •Instagram Post (New Print Release): "Let your walls sing with color! 🐦✨ Our newest avian-inspired print has fluttered into the shop, ready to bring a touch of whimsical nature and pure joy to your favorite corner. Handcrafted with love, because everyone deserves a little beauty. #YellowBirdArt #NewCollection #HomeDecorJoy #NatureInspired"
• •Product Description (Greeting Card): "Send a chirp of happiness! Our ‘Sunshine Meadow’ greeting card is perfect for brightening someone’s day. Featuring a vibrant, hand-illustrated design inspired by lazy afternoons and wildflower wonders. Printed on quality, eco-friendly paper because we care. Make someone smile today!"
• •Website Banner (Homepage): "Art for Every Story. At Yellow Bird Art & Design, we believe your home should be as unique as you are. Explore our family-curated collection of joyful prints and gifts, made with passion in the heart of Colorado. Find the piece that speaks to you."
• •TikTok Video Caption (Process Video): "Watch the magic happen! ✨ From a tiny sketch to a vibrant piece ready to fly to its new home. We pour our hearts into every design, hoping to sprinkle a little joy into your world. What should we draw next? 🎨 #ArtProcess #YellowBirdDesign #CreativeJourney #SmallBusinessLove"
• •Email Newsletter Snippet (Promotional): "Hello, art lover! Ready to feather your nest with some fresh inspiration? For a limited time, enjoy [Discount]% off all our nature-themed prints. Let's make your space a sanctuary of joy and color. Click here to explore the beauty!"