Brand Tone

Caring & Nurturing, Informative & Helpful, Friendly & Approachable, Trustworthy & Reassuring

Brand Values

• •Pet Health & Wellness
• •Quality & Efficacy
• •Pet Happiness & Comfort
• •Natural/Safe Ingredients (implied)
• •Owner Peace of Mind

Best Practices

• •Develop a Brand Voice & Tone Guide: Create a document that clearly defines the brand's personality, voice (overall mission, values) and tone (how that voice is expressed in different situations). Include examples of "do's and don'ts" for language, word choice, and sentence structure.
• •Prioritize Pet Well-being in Messaging: Always frame product benefits in terms of how they improve the pet's health, comfort, and happiness. This reinforces the caring and nurturing aspect of the brand.
• •Use Clear, Simple, and Positive Language: Avoid overly technical jargon. Make information easy for pet owners to understand. Maintain an optimistic and encouraging tone.
• •Be Empathetic to Pet Owner Concerns: Acknowledge the challenges and worries pet owners face (e.g., dental issues, skin sensitivities) and position products as helpful, reassuring solutions.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual branding (e.g., images of happy, healthy pets). This creates a cohesive and trustworthy brand experience across all platforms.

Social Perception

Effective Products, Pets Like Them, Good Customer Service, Emerging Brand

Copy Examples

• •Worried about your furry friend's bad breath? It could be a sign of dental discomfort. Our Yummi Official Dental Care Water Additive makes fresh breath and a healthy smile easy! Just a splash in their water bowl can make a big difference. Show them you care, one sip at a time! #YummiPetCare #DogDentalHealth #CatOralCare #HappyPets
• •Give your beloved companion the gift of lasting oral health with Yummi Official Dental Sticks. Specially formulated to help reduce plaque and tartar buildup, these tasty chews support healthy gums and fresher breath. Made with care, because a healthy pet is a happy pet. Trust Yummi for a brighter smile!
• •Happy Tummies, Healthy Smiles, Wagging Tails! Explore Yummi Official's range of gentle grooming and effective wellness products. Because your best friend deserves the best!
• •Unlock a Healthier Smile for Your Pet with Yummi Dental Treats!
• •Is itchy skin making your pup uncomfortable? 🐾 Yummi Official's Soothing Oatmeal Shampoo gently cleanses and calms irritated skin, leaving their coat soft and them feeling happy again. Love the skin they're in! #YummiGrooming #SensitiveSkinPets #DogShampoo #HappyDog