Brand Tone

Inspiring, Friendly & Welcoming, Passionate, Community-Oriented, Helpful & Informative

Brand Values

• •Quality: Emphasis on high-quality yarns and crafting supplies.
• •Creativity & Inspiration: Encouraging customers to create and explore their artistic side through textiles.
• •Joy of Crafting: Highlighting the pleasure and satisfaction derived from making things by hand.
• •Community: Building a supportive and engaged group of crafters.
• •Passion for Textiles: A deep appreciation for the art and materials involved in knitting and crochet.

Best Practices

• •Always Prioritize Passion and Inspiration: Every piece of copy should reflect a genuine love for crafting and aim to inspire the reader. Use evocative language that sparks imagination.
• •Maintain a Friendly and Inclusive Voice: Address your audience as fellow crafters. Avoid overly technical jargon unless explained, and make everyone feel welcome, regardless of skill level.
• •Focus on the "Why" Behind the Craft: Connect with the emotional aspects of knitting and crochet – the relaxation, the satisfaction of creating, the joy of gifting handmade items.
• •Encourage Interaction and Community: Ask questions, invite customers to share their work, and foster a sense of belonging. Use user-generated content when appropriate (with permission).
• •Be Authentic and Transparent: Share your enthusiasm genuinely. If you’re excited about a new product or a beautiful pattern, let that shine through in your words. Ensure product descriptions are accurate and helpful.

Social Perception

Customers perceive Tekstilmagi as a reliable source for beautiful, high-quality yarns and crafting supplies. The brand is seen as inspiring and supportive of the crafting community. There's an appreciation for the aesthetic and the passion that the brand conveys. The overall sentiment appears positive, with customers expressing excitement for products and sharing their own creative endeavors.

Copy Examples

• •Instagram Post (New Yarn Arrival): "Dive into a world of color! ✨ Our latest collection of [Yarn Type/Name] has just landed, ready to inspire your next masterpiece. Imagine the cozy sweaters, delicate shawls, and vibrant accessories you can create. Which color is calling your name? #Tekstilmagi #NewYarn #Knitspiration #CrochetLove #YarnParadise"
• •Facebook Post (Community Spotlight): "We are absolutely blown away by [Customer Name]'s stunning [Project Type] made with our [Yarn Name] yarn! 😍 Thank you for sharing your incredible talent with our community. Keep those beautiful creations coming! Share your latest Tekstilmagi project using #TekstilmagiCreations for a chance to be featured. #CustomerLove #KnittingCommunity #HandmadeWithLove #Tekstilmagi"
• •Website Banner (Homepage): "Your Next Creative Adventure Starts Here. Discover a world of exquisite yarns and patterns at Tekstilmagi – where every stitch tells a story. #Tekstilmagi #YarnShop #KnittersOfInstagram #CrochetLife"
• •Email Newsletter Subject Line: "Get Inspired! ✨ New Patterns & Dreamy Yarns Await..." Email Body Snippet: "Hello fellow crafter! Ready to cast on something beautiful? At Tekstilmagi, we believe in the magic of making. Explore our newest arrivals, from sumptuously soft merino to vibrant hand-dyed skeins, and find the perfect pattern to bring your vision to life..."
• •Product Description Snippet (for a specific yarn): "Wrap yourself in pure luxury with our [Yarn Name]. Spun from the finest [Fiber Type], this yarn offers incredible softness and a beautiful drape, making it perfect for those special projects you’ll cherish forever. Let your creativity flow and feel the joy of crafting with premium quality. What will you create? #TekstilmagiYarn #LuxuryYarn #KnittingJoy #Handmade"