Brand Tone

aspirational, encouraging, innovative, and focused on ease and effectiveness. The language aims to be reassuring and benefit-driven, with a layer of passion and commitment to quality and customer well-being (cruelty-free, eco-conscious).

Brand Values

• •Innovation
• •Effectiveness & Results
• •Gentleness & Care
• •Convenience & Efficiency
• •Eco-consciousness & Ethics
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., encouraging, innovative, gentle, magical), and words to avoid. Share this with anyone creating content.
• •Focus on 'You' and Benefits: Frame copy around the customer and how the products solve their problems or improve their lives (e.g., Reveal *your* smoothest skin, Save *your* time and money).
• •Incorporate Storytelling: Share the 'why' behind the brand, as seen in the 'Our Story' section. Weave in the values of innovation, care, and the 'touch of magic' into product descriptions and broader communications.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email marketing, on any future social media, and even in customer service interactions is harmonious.
• •Review and Refine: Regularly audit website copy, ad campaigns, and other materials to ensure they align with the established brand tone and values. Gather customer feedback to see if the intended message is resonating.

Social Perception

Due to the limited unique online footprint beyond its own website and the generic nature of the name Magical Touch, specific social perception of this particular brand is difficult to gauge extensively. Public perception of crystal/magic hair erasers is polarized, with skepticism due to reports of skin irritation or ineffectiveness. Electric Makeup Brush Cleaners are generally perceived as useful but can be seen as potentially damaging to expensive brushes.

Copy Examples

• •Unlock Silky Smooth Skin, Effortlessly. ✨ Tired of painful waxing and irritating shaves? Discover the Magical Touch difference. Our Painless Hair Remover glides away unwanted hair, leaving your skin touchably soft and radiant. Gentle, effective, and eco-friendly – embrace the future of beautiful skin.
• •Give your brushes – and your skin – the TLC they deserve! 💖 Our Magical Touch Electric Makeup Brush Cleaner whisks away makeup residue in seconds, keeping your tools hygienic and your application flawless. Effortless beauty starts with clean brushes! #MagicalTouchBeauty #BrushCleaner #EffortlessBeauty
• •Beauty, Simplified. Magic, Delivered. At Magical Touch Official, we believe your beauty routine should be a joy, not a chore. That’s why we create innovative, cruelty-free solutions that are gentle on your skin and kind to the planet. Experience the magic of effortless results.
• •Subject: Say Goodbye to Stubble, Hello to Smooth! Your Magical Touch Awaits.
• •...Not only does our Hair Eraser give you flawlessly smooth skin, but it’s also a choice you can feel good about. Reusable and designed to last, it’s your sustainable secret to effortless beauty, reducing waste one glide at a time.