Brand Tone

Inspiring & Creative, Trendy & Fashion-Forward, Quality-Conscious & Professional, Approachable & Supportive, Ethical & Aware, Playful & Engaging

Brand Values

• •Innovation
• •Quality & Safety
• •Cruelty-Free & Vegan
• •Customer Satisfaction & Respect
• •Self-Expression & Individuality
• •Accessibility & Affordability
• •Sustainability

Best Practices

• •Stay True to Values: Consistently weave in key values like 'vegan,' 'cruelty-free,' 'quality,' and 'innovation' naturally within the copy.
• •Emphasize Creativity & Self-Expression: Use empowering language that encourages customers to experiment with colors and nail art to reflect their personality.
• •Highlight Quality & Longevity: Reassure customers about the professional-grade, durable, and long-lasting nature of the products.
• •Be Visually Descriptive & Trendy: Use vivid language to describe colors and connect them to current fashion and seasonal trends. Refer to specific collections or a 'look.'
• •Maintain an Approachable & Helpful Persona: Offer tips, ask questions to engage the audience (especially on social media), and ensure the language is accessible and encouraging, particularly when targeting home users. Adapt the level of playfulness based on the platform (e.g., more emojis and casual chat on TikTok/Instagram, slightly more formal/educational on the website blog/YouTube tutorials).

Social Perception

Positive: Customers frequently praise the quality of the gel polish, its longevity (lasting over two weeks), and the wide range of colors. The vegan and cruelty-free aspects are well-received and highlighted. Good customer service and fast delivery are often mentioned in reviews. Considered affordable for the quality offered. Users appreciate the ease of use, especially for at-home manicures.

Copy Examples

• •Headline: Unleash Your Inner Artist: Salon-Quality Nails, Your Canvas. Body: Dive into a world of vibrant, vegan, and cruelty-free gel polishes. Bluesky Cosmetics empowers you to express every facet of your style with long-lasting, professional-grade color. What masterpiece will you create today? #BlueskyBeauty #CreativeNails
• •Headline: Trend Alert! ✨ Discover the Hottest Shades of the Season. Body: From runway to your fingertips! Our new [Season/Collection Name] collection is here, packed with highly pigmented, vegan gel polishes. Get inspired and stay ahead of the curve. Shop now and show off your trendsetting style! #BlueskyTrends #VeganNails
• •Headline: Quality You Can Trust. Beauty You'll Love. Body: Why choose between ethics and excellence? Bluesky delivers chip-resistant, stunning gel nail polish that's 100% vegan and cruelty-free. Experience the difference of premium ingredients and innovative formulas. #BlueskyQuality #EthicalBeauty
• •Headline: Nail Newbies & Seasoned Pros, We've Got You! 💅 Body: Ready for flawless gel nails at home or in the salon? Our easy-to-use systems, vibrant colors, and helpful tutorials make beautiful, long-lasting manicures achievable for everyone. Join the Bluesky family! #BlueskyForAll #DIYGelNails
• •Headline: Express Yourself Boldly. Live Colorfully. Body: Your nails are a statement. Make them speak volumes with Bluesky’s endless spectrum of shades. Durable, dazzling, and always vegan. Dare to be you. #BlueskyColors #DareToBeYou