Brand Tone

Elegant & Modern, Aspirational & Inspiring, Warm & Inviting, Direct & Informative, Trustworthy & Secure

Brand Values

• •Aesthetic Excellence & Modern Design
• •Creation of Atmosphere & Ambiance
• •Quality & Character
• •Versatility & Functionality
• •Customer Peace of Mind

Best Practices

• •Develop a Comprehensive Brand Voice Guide
• •Focus on Show, Don't Just Tell
• •Emphasize Benefits and Experience
• •Maintain Visual-Copy Cohesion
• •Review and Refine Regularly

Social Perception

Emerging Brand, Visually Appealing Products, Limited Public Feedback

Copy Examples

• •Headline (Website/Social Ad): Illuminate Your Moments. Discover Golden Lumen – Where Modern Design Meets Timeless Warmth.
• •Product Description Snippet (Table Lamp): More than just light, it's an invitation to linger. Our [Lamp Name] table lamp bathes your cherished corners in a soft, golden glow, effortlessly blending Nordic simplicity with a touch of understated luxury. Create your haven.
• •Social Media Post (Instagram/Facebook): Transform your space from ordinary to enchanting. ✨ Our cordless [Lamp Type] offers the freedom to cast a cozy ambiance wherever life takes you. Shop the collection and let your light shine. #GoldenLumen #ModernLighting #HomeDecor #InteriorDesign #Ambiance
• •Email Subject Line (Promotional): An Exclusive Glow: Discover New Arrivals at Golden Lumen + Free Shipping.
• •Brand Story Snippet (About Us Section): At Golden Lumen, we believe lighting is an art form. It’s the subtle magic that shapes a room, crafts an atmosphere, and turns a house into a home. We meticulously design each piece to bring not just illumination, but a golden touch of elegance and serenity to your everyday.