Brand Tone

Aspirational, but currently undermined by fulfillment and communication issues. Should aim for trustworthy, transparent, and customer-focused.

Brand Values

• •Elegance
• •Style
• •Customer Satisfaction (intended)
• •Quality
• •Trustworthiness (aspiration)

Best Practices

• •Be transparent and trustworthy in all communications: This extends beyond marketing copy to transactional emails, customer service interactions, and FAQ sections.
• •Use a consistent voice across all platforms: Whether it's the website, Instagram captions, email newsletters, or ad copy, the brand's personality should be consistent.
• •Prioritize operational improvements: Address customer service and order fulfillment issues before refining copywriting.
• •Actively respond to customer feedback: Monitor platforms like Şikayetvar and address complaints promptly and transparently.
• •Ensure promises align with reality: Avoid aspirational language that cannot be backed up by reliable service.

Social Perception

Currently negative due to numerous complaints regarding non-delivery of orders, poor communication, and issues with refunds. Needs significant improvement.

Copy Examples

• •"Indulge in timeless elegance with our handcrafted leather collection."
• •"Experience the luxury of genuine leather, meticulously crafted for lasting style."
• •"Free worldwide shipping on orders over $100. Your satisfaction, guaranteed."
• •"Effortless style, exceptional quality. Discover your perfect leather companion."
• •"Secure payment and easy returns. Shop with confidence."