Brand Tone

Chic and Aspirational, Friendly and Personal, Enthusiastic and Passionate, Helpful and Inspiring

Brand Values

• •Uniqueness and Individuality
• •Quality and Aesthetics
• •Customer Connection
• •Local Presence with Broader Appeal
• •Joy and Inspiration

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., chic, warm, inspiring, personal), "do's and don'ts" for language, and how to address the audience. Share this with anyone creating content.
• •Know Your Audience ("Gente Especial"): Always write with your ideal customer in mind. Understand their aspirations, what makes them feel special, and the kind of content they appreciate. Use language that resonates with them.
• •Emphasize "Special" and "Unique": Consistently weave in the concept of offering "piezas especiales" and how Baraka helps customers find items that reflect their individuality and make them feel special.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the visuals are chic and warm, the text should mirror this, avoiding overly formal, generic, or clashing language.
• •Be Authentic and Passionate: Let the genuine enthusiasm for the products and the brand's mission shine through in the writing. Authenticity builds trust and connection with the audience. Use emojis thoughtfully to enhance warmth where appropriate (as seen on their Instagram).

Social Perception

Customers likely perceive Baraka as a boutique store (both physical and online) that offers a tasteful and curated selection of items that are different from what might be found in larger chain stores. It's seen as a source for stylish gifts, home accents, and fashion accessories. The brand likely enjoys a positive reputation locally, and its online presence is extending this to a broader customer base that values aesthetics and unique finds. The perception is that of a trustworthy brand that cares about the products it sells and the customers it serves.

Copy Examples

• •✨ Just landed! ✨ This unique ceramic vase isn't just a piece, it's a conversation starter. Ready to bring that special Baraka touch to your favourite corner? 😉 #BarakaDecor #PiezasEspeciales #HomeInspo #DecoracionConAlma
• •Define your style with pieces that tell your story. Our latest collection of accessories is here to add that unique sparkle you've been looking for. Because you're special, and your style should be too! Shop now at barakaweb.es or visit us in Béjar! #BarakaModa #AccesoriosUnicos #EstiloPersonal #GenteEspecial
• •Let your thoughts flow onto pages as unique as your ideas. This beautifully crafted notebook is more than just stationery; it's an invitation to dream, create, and organize in style. Perfect for gifting to someone special, or as a treat for yourself! ✨
• •Come say hi! 👋 So many new treasures waiting for you at Baraka. Which special piece is calling your name today? Let us know in the comments! #BarakaEs #TiendaBonita #Decoracion #Moda #Bejar
• •✨ Special Treats for Special People Like You! Our Sale Just Got Even Better! ✨ Body Snippet: Discover unique finds at delightful prices. Limited stock on your favourite Baraka pieces – don't miss out on making your space (and style!) even more special.