Brand Tone

Elegant & Sophisticated, Passionate & Artistic, Customer-centric & Trustworthy, Traditional yet Contemporary

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Timeless Elegance
• •Customer Connection & Trust
• •Love & Celebration

Best Practices

• •Embrace Storytelling: Weave narratives around the heritage, craftsmanship, and emotional significance of each piece or collection, connecting with the customer on a deeper level.
• •Use Evocative & Sensory Language: Employ words that convey elegance, artistry, tradition, and the feeling of wearing something special (e.g., "radiance," "intricate," "cherished," "harmonize," "timeless").
• •Maintain a Respectful & Appreciative Tone: Address customers with warmth and emphasize the brand's dedication to their satisfaction and the importance of their special moments.
• •Highlight Authenticity & Craftsmanship: Consistently mention the handcrafted nature, the quality of materials (like 92.5 silver), and the traditional techniques used, reinforcing the brand's core values.
• •Balance Tradition with Modern Appeal: While celebrating heritage, ensure the copy also speaks to the contemporary desires for unique style, self-expression, and affordable luxury where applicable.

Social Perception

Positive Customer Experiences, Trusted for Special Occasions, Appreciation for Design and Quality, Seen as an Experience

Copy Examples

• •Headline: Studio Gulabi: Where Heritage Sparkles, and Your Story Shines. *Body:* "Discover exquisitely handcrafted silver and gold jewellery, each piece a labor of love, echoing timeless Indian traditions. Let us adorn your cherished moments."
• •Instagram Post: "Elegance is an art, and every Studio Gulabi creation is its masterpiece. ✨ Crafted with passion, designed to be treasured for generations. Find the jewel that tells your tale. #StudioGulabi #HandcraftedHeritage #TimelessJewellery"
• •Product Description Snippet (for a bridal set): "Embrace your special day with the Reva Collection's celestial brilliance. Handcrafted with signature Jadau Kundan, this set is more than jewellery; it's a promise of timeless elegance, designed to illuminate your love story."
• •About Us Snippet: "Founded in 2010 by Shaminii Patel, Studio Gulabi is a testament to a legacy of love in jewellery. We blend generations of Indian artistry with contemporary grace, ensuring every piece is a cherished heirloom."
• •Facebook Ad: "Looking for jewellery that speaks to your soul? At Studio Gulabi, we pour heartfelt care into every intricate design. Experience the unique beauty of handcrafted traditions. Book your personalized styling session today."