Brand Tone

Positive, informative, self-care-focused, and luxurious

Brand Values

• •Efficacy/Results: Emphasizing the positive outcomes of using their products (e.g., glowing skin, deep cleansing, hydration).
• •Quality: Using high-quality ingredients and crafting products to target specific skin concerns.
• •Self-Care/Empowerment: Encouraging customers to take care of their skin and "embrace the glow" they deserve, positioning skincare as an act of self-love.
• •Accessibility/Innovation: Bringing professional-style treatments to the consumer with an at-home ultrasonic tool.
• •Natural Focus: Highlighting "vegan, natural" ingredients and "skin-loving botanicals" in the body care line.

Best Practices

• •Emphasize Benefits Over Features: While mentioning key features (e.g., "ultrasonic waves," "vegan ingredients"), always tie them back to the tangible benefits for the customer (e.g., "for deeper cleansing," "for gentle yet effective care").
• •Use verbs that inspire action and positive feelings like "unlock," "reveal," "discover," "embrace," "indulge."
• •Incorporate Elements of Self-Care and Luxury: Even with a tech-focused tool, or when describing natural body care, infuse language that suggests a pampering, spa-like, or indulgent experience.
• •Highlight Radiant and Healthy Skin: Focus on the end result of using the product, emphasizing a glowing and healthy complexion.
• •Use Positive and Informative Language: Explain the benefits of products and ingredients with a tone that is both uplifting and educational.

Social Perception

Desire for effective and satisfying skincare solutions. General sentiment towards skincare brands on social media involves seeking authenticity, visible results, and trustworthy reviews. A societal aspiration for flawless, radiant skin.

Copy Examples

• •Unlock Radiant Skin with My Skin Glows
• •Reveal Your Natural Glow
• •Indulge your skin and experience transformative care with every use!
• •Soft, indulgent, and decadent body souffle.
• •Because your skin deserves to be pampered.