Brand Tone

Informative, Expert, Problem/Solution Oriented, Helpful and Supportive

Brand Values

• •Quality and Expertise
• •Protection and Security
• •Sustainability and Eco-Friendliness
• •Innovation
• •Customer Success

Best Practices

• •Focus on a Solution-Based Narrative: Consistently frame product descriptions and content around solving specific problems for vintners (e.g., "Protect your grapes from bird damage with our durable bird nets," "Combat hail effectively with our specialized hail protection nets").
• •Emphasize Expertise and Experience: Weave in mentions of their 30+ years of experience and knowledge where relevant to build trust and reinforce their authority in the field.
• •Highlight the sustainability and eco-friendliness of the netting solutions.
• •Provide detailed and practical advice in the Knowledge Center to showcase expertise.
• •Use clear and direct language to communicate the benefits of the products.

Social Perception

A trusted and knowledgeable provider of sustainable and effective vineyard protection solutions, committed to customer success and environmental responsibility within the agricultural community.

Copy Examples

• •Visit our Knowledge Center for insights on tackling common vineyard threats and choosing the right protection for your specific needs.
• •Our advanced netting systems are designed for easy installation and lasting performance, offering you peace of mind and your vines the protection they deserve.
• •With over 30 years of experience, we provide high-quality nets for viticulture, ensuring sustainable and effective protection solutions.
• •Protect your vineyard from wind damage with our durable and reliable windbreak nets.
• •Combat Suzuki fruit flies effectively with our specialized nets, designed to keep your crops safe.