Brand Tone

Inspirational & Empowering, Modern & Stylish, Focused on Quality & Performance, Direct & Action-Oriented

Brand Values

• •Movement & Activity
• •Well-being & Comfort
• •Quality & Technology
• •Style & Fashion
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., inspirational, empowering, sophisticated, friendly), key messaging pillars (e.g., technology, comfort, movement, well-being), and specific words/phrases to use or avoid. Share this with anyone creating content.
• •Focus on "Benefit to the Customer": Instead of just listing features (e.g., "sweat-wicking fabric"), explain the benefit ("Stay cool and dry, no matter how intense your workout, thanks to our advanced sweat-wicking technology"). This aligns with their value of comfort and performance.
• •Use Inspirational and Action-Oriented Language: Incorporate verbs and phrases that motivate and encourage action, reflecting their "inspiration for movement" ethos. Examples: "Unleash," "Discover," "Elevate," "Embrace," "Conquer."
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the brand's visual identity (e.g., images on Instagram, website design). If the visuals are modern and empowering, the copy should echo this.
• •Engage with the Community in the Brand Voice: When responding to comments or messages on social media, maintain the established brand tone. This reinforces brand personality and builds a consistent experience for the audience. If the tone is empowering and supportive, ensure customer interactions reflect this.

Social Perception

Trendy, reliable, and motivating brand for women interested in fitness and an active lifestyle in Brazil. A provider of high-quality, functional garments. An aspirational image.

Copy Examples

• •Headline: Elevate Your Every Move. Body: Discover ULTD Activewear: Where innovative technology meets ultimate comfort, empowering you to push your limits and embrace your strength. Feel the difference, live the movement. #ULTDActive #PerformanceRedefined
• •Headline: Sculpted by Comfort, Driven by You. Body: Our latest collection is engineered for your ambition. Experience activewear that flows with you, supports your goals, and keeps you stylish from warm-up to cool-down. Your body is unlimited. #FitnessFashion #ULTDStyle
• •Headline: Beyond the Gym: Activewear for Your Unlimited Life. Body: ULTD isn't just for workouts; it's for a life in motion. Experience the perfect blend of Brazilian flair, cutting-edge fabric technology, and all-day comfort. Where will your ULTD wear take you today? #ActiveLifestyle #ComfortInMotion
• •Headline: Inspired Movement. Unmatched Comfort. Body: At ULTD, we believe activewear should inspire you. That's why we craft each piece with premium materials and a focus on a flawless fit, so you can focus on achieving your personal best, wrapped in comfort and confidence. #ULTDBemEstar (Well-being) #TecnologiaConforto (TechnologyComfort)
• •Headline: Unleash Your Potential. Wear ULTD. Body: Step into activewear designed to move with you, breathe with you, and empower you. Feel the fusion of high performance and chic design. It’s time to go beyond. #ULTDGoBeyond #ActivewearBrazil