Brand Tone

Professional and Expert, Welcoming and Friendly, Aspirational and Chic, Informative and Helpful

Brand Values

• •Excellence and Expertise
• •Client-Centricity
• •Community and Connection
• •Passion for Beauty and Style
• •Education and Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., professional yet friendly, aspirational but approachable), including specific words to use and avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with your target clientele (e.g., individuals seeking high-quality, modern hair services in the Franklin, TN area).
• •Be Consistent Across All Platforms: Whether it's a website bio, an Instagram caption, or a Facebook reply, the tone should feel cohesive and recognizably "Fifteen Twelve Salon."
• •Prioritize Value and Expertise: Infuse copy with helpful tips, insights, and information that showcase your knowledge and benefit the reader, reinforcing your expert positioning.
• •Review and Refine: Regularly audit your content to ensure it aligns with your established brand tone. Get feedback and be open to making adjustments as your brand evolves.

Social Perception

High-Quality Services, Skilled and Friendly Staff, Beautiful and Inviting Atmosphere, Trustworthy and Reliable, A Go-To Salon for Modern Styles

Copy Examples

• •Instagram Post (Showcasing a balayage): Sun-kissed dimension that feels effortlessly chic. ✨ Our artists specialize in crafting personalized balayage that enhances your natural beauty and grows out seamlessly. Ready for your transformation? Book your consultation via the link in bio! #FifteenTwelveSalon #BalayageExperts #FranklinTNHair #LuxuryHair
• •Facebook Ad (Promoting a seasonal offer): Refresh your look this season at Fifteen Twelve Salon! 🍂 Our expert stylists are ready to bring your hair dreams to life, from rich autumn hues to revitalizing treatments. Book any color service this month and receive a complimentary deep conditioning treatment. Experience the Fifteen Twelve difference. Learn more & book: [Link] #FranklinSalon #HairGoals #FallHair #SalonSpecial
• •Website Blog Post Introduction (Topic: 5 Tips for Healthy Summer Hair): Summer is all about sun, fun, and gorgeous hair! But those extra rays and pool days can take a toll. At Fifteen Twelve Salon, we believe beautiful hair starts with healthy hair. That's why our experts have gathered their top 5 essential tips to keep your locks luscious and vibrant all season long. Let's dive in...
• •Email Newsletter Snippet (Welcoming new subscribers): Welcome to the Fifteen Twelve Salon family! We're thrilled to have you join our community of style enthusiasts. Here, we're passionate about more than just hair – we're about empowering you to look and feel your absolute best. Expect expert tips, exclusive offers, and a peek behind the scenes at Franklin's premier salon. Your journey to gorgeous hair starts now.
• •Product Description (For a salon-recommended shampoo on their e-commerce site): Elevate your daily hair ritual. This stylist-approved Nourishing Shampoo gently cleanses while infusing your hair with vital moisture and nutrients. Crafted with [Key Ingredient 1] and [Key Ingredient 2], it's designed to extend the life of your color and leave your hair feeling irresistibly soft and manageable. Your best hair, every day. Recommended by the experts at Fifteen Twelve Salon.