Brand Tone

Professional, Trustworthy, Personal, Elegant, Passionate

Brand Values

• •Craftsmanship
• •Quality
• •Tradition
• •Customer Satisfaction
• •Personal Service/Individuality
• •Integrity and Honesty
• •Menschlichkeit (Humanity/Warmth)

Best Practices

• •Emphasize Heritage and Expertise: Consistently mention the family business aspect, years of experience, and the artisanal skills of goldsmiths and master watchmakers. Use terms like "handcrafted," "master craftsmanship," "tradition," and "expertise."
• •Prioritize a Personal and Warm Approach: Even in written communication, address the customer directly and warmly. Use "you" and "your." Highlight the availability of personal consultations and bespoke services. Phrases like "we take the time for you" or "your individual wishes are our priority" reinforce this.
• •Focus on Quality and Lasting Value: Use descriptive language that conveys the quality of materials and the longevity of the pieces. Words like "timeless," "enduring," "precious," "fine," and "exceptional" fit well.
• •Maintain an Elegant and Refined Voice: Keep the language polished and sophisticated, avoiding overly casual slang or jargon that doesn't align with high-quality jewelry and watches. The tone should mirror the aesthetic of the products.
• •Showcase Passion and Authenticity: Let the genuine love for the craft shine through. Share stories (where appropriate) about the creation process, the inspiration behind designs, or the satisfaction of restoring a cherished item. Authenticity builds trust.

Social Perception

As a Local Expert, High-Quality Provider, Customer-Oriented, Trustworthy Family Business, Positive Work Environment

Copy Examples

• •Headline: Timeless Craftsmanship, Modern Elegance. Your Story, Beautifully Told in Gold. Body: At Glanzstück, we blend generations of goldsmithing artistry with a passion for unique design. Discover handcrafted jewelry that speaks to your heart, or let us bring your bespoke vision to life. Visit our Graz workshop for a personal consultation. Call to Action: Find Your Glanzstück Today.
• •Headline: More Than a Watch, It's a Legacy. Expertly Curated, Personally Serviced. Body: From iconic brands to meticulous repairs, Glanzstück is your trusted partner for timepieces that endure. Our master watchmakers ensure every second counts. Experience the difference dedication makes. Call to Action: Explore Our Watch Collections | Book Your Service.
• •Headline: The Art of Celebration, Crafted by Hand. Body: Engagement rings, wedding bands, or a gift to cherish forever – let Glanzstück make your special moments unforgettable. We pour our heart into every unique piece, ensuring it’s as individual as your love. Call to Action: Design Your Dream Ring with Us.
• •Headline: Your Treasured Heirlooms, Restored with Passion. Body: Does a beloved piece of jewelry or a vintage watch need expert care? Our workshop combines traditional techniques with modern precision to breathe new life into your treasures. Entrust them to our family of artisans. Call to Action: Get a Free Restoration Quote.
• •Headline: Glanzstück: Where Quality Meets a Warm Welcome. Body: As a family business, we believe in more than just selling jewelry and watches. We build relationships. Experience genuine advice, exceptional craftsmanship, and a passion for making you shine. Call to Action: Visit Us in Graz or Hittisau.