Brand Tone

Playful, fun, direct, and sales-oriented, with an emphasis on positivity and self-expression.

Brand Values

• •Joy and Positivity
• •Self-Expression
• •Customer Happiness
• •Uniqueness
• •Kawaii Aesthetic

Best Practices

• •Emphasize the 'kawaii' aesthetic, especially when promoting accessories.
• •Use playful and fun language, particularly on platforms like TikTok.
• •Incorporate user-generated content to showcase product appeal and community engagement.
• •Maintain clear calls to action, especially when promoting the TikTok shop or directing users to make a purchase.
• •Highlight the emotional impact of the products, focusing on joy, positivity, and self-expression.

Social Perception

The brand is perceived as fun, cute ('kawaii'), and a source of joy and self-expression, particularly through its unique stuffed animal-themed accessories. Customers appreciate the quality and emotional uplift provided by the products.

Copy Examples

• •"OMG! This teddy bear purse is the cutest thing ever! 😍 Get yours now and spread the kawaii vibes! #ClushApparel #TeddyBearPurse #KawaiiFashion"
• •"Feeling down? Our Stuffed Animal Slippers will instantly boost your mood! ✨ Shop now and experience the joy! #ClushApparel #HappyFeet #StuffedAnimalSlippers"
• •"Be yourself, be unique, be CLUSH! 💖 Express your individuality with our one-of-a-kind accessories. #ClushApparel #SelfExpression #UniqueStyle"
• •"Obsessed with our new collection! 💕 Tag us in your Clush Apparel looks for a chance to be featured! #ClushApparel #FashionInspo #CustomerLove"
• •"Don't miss out! Shop our TikTok shop for exclusive deals on the cutest accessories! 👇 #ClushApparel #TikTokShop #KawaiiDeals"