Brand Tone

Innovative & Practical, Quality-Conscious, Eco-Aware (for specific products), Direct & Informative, Emerging & Enthusiastic (Social Media)

Brand Values

• •Innovation: Creating novel solutions for common needs (e.g., Suppa One pipette holder, Vanotee unbreakable tees).
• •Practicality & Functionality: Products are designed to be useful and solve real-world problems efficiently.
• •Hygiene: A core value, especially for the pipette holders designed to prevent contamination.
• •Durability: Emphasized for products like the Vanotee golf tees ("unbreakable").
• •Environmental Responsibility (Selective): Commitment to using biodegradable materials like PLA where feasible.
• •Local Production: Pride in being "Made in France" and located in the "Plastics Vallée".

Best Practices

• •Lead with the Problem/Solution: Start by highlighting the common frustration or need the product addresses, then introduce the Suppa product as the innovative and practical solution.
• •Emphasize "Innovative" and "Practical": Weave these keywords naturally into descriptions and benefits. Explain *how* it's innovative and *why* it's practical.
• •Highlight "Made in France" & Quality Materials: Casually mention the French origin and specific quality materials (PLA, TPU) as a trust and quality signal.
• •Keep it Clear and Concise: Avoid overly technical jargon. Explain benefits in simple, direct language that resonates with the target user (e.g., busy parents, avid golfers).
• •Maintain an Underlying Enthusiasm: Especially on social media, let the passion for the products and their problem-solving capabilities shine through. Use emojis and engaging questions where appropriate for the platform.

Social Perception

Positive (among product users), Niche Awareness, Limited Broad Public Recognition, Potential for Confusion

Copy Examples

• •For Suppa One Pipette Holder (Facebook/Instagram Ad): Tired of messy medicine time? 🤔 Keep it clean, keep it simple. Suppa One, the innovative hygienic pipette holder, designed in France. Made with eco-friendly PLA. #SuppaHygiene #MedicineMadeEasy #ParentingHack #MadeInFrance
• •For Vanotee Golf Tees (Instagram Reel/TikTok): (Video showing a golf club hitting the tee, which remains intact) Drive after drive, Vanotee stands strong. 💪 Our unbreakable golf tees, crafted in France from durable TPU, mean no more searching for broken tees. Play smarter, not harder. #VanoteeGolf #UnbreakableTee #GolfTech #SuppaGolf #MadeInFrance
• •General Brand Awareness (Website Homepage Banner): Suppa.fr: Innovative Solutions for Everyday Life. From hygienic essentials to game-changing sports gear. Discover French design and practical ingenuity. #SuppaInnovation #PracticalDesign #QualityCrafted
• •Blog Post Snippet (Promoting Eco-Friendliness): At Suppa, we believe innovation and responsibility go hand-in-hand. That's why our Suppa One and Suppa Two pipette holders are crafted from biodegradable PLA – a smarter choice for your family and the planet. 🌍 #SuppaEcoFriendly #SustainableSolutions #Innovation
• •Email Marketing Subject Line (for new product): New from Suppa: Experience [Product Category] Reimagined with French Innovation!