Brand Tone

Appealing to nostalgia and gamer culture while trying to project an image of coziness and convenience. However, there's an underlying sense of distrust and the need to directly combat skepticism.

Brand Values

• •Nostalgia & Fun
• •Convenience & Ease of Use
• •Value for Money (questionable)
• •Portability

Best Practices

• •Clearly define core personality and values before writing any copy.
• •Provide examples of 'do' and 'don't' phrasing to guide copywriting.
• •Maintain consistency in brand voice across all channels.
• •Be transparent about the product and company, avoiding misleading claims.
• •Address skepticism and concerns directly and honestly.

Social Perception

Divided. Positive on the website (potentially biased) with customers expressing satisfaction with the product's functionality and game variety. Largely negative elsewhere, with skepticism and accusations of being a scam, rebranded product, and using pirated games.

Copy Examples

• •Imagine access to over 200 consoles and 114,000+ games without breaking the bank!
• •The Cozy Gloom is so small, it fits in your hand, but it holds a universe of adventure.
• •Works with your PC/laptop, no Wi-Fi needed!
• •#CozyGaming #WeekendVibes #GamerGirl
• •Don't let the skepticism fool you! The Cozy Gloom is your all-in-one retro gaming solution.