Brand Tone

Elegant & Sophisticated, Trustworthy & Authentic, Passionate & Heritage-Focused, Customer-centric & Approachable

Brand Values

• •Authenticity: Prioritizing genuine materials (especially pure Mysore silk) and traditional craftsmanship.
• •Quality: Offering high-quality, handcrafted sarees with attention to detail, such as intricate zari work and premium silk.
• •Heritage & Tradition: Celebrating and preserving India's rich textile legacy.
• •Customer Satisfaction: Aiming to provide a positive shopping experience through good service, detailed information, and a diverse selection.
• •Elegance & Style: Curating sarees that are not just traditional but also stylish and suitable for various occasions.

Best Practices

• •Emphasize Authenticity and Quality: Consistently use terms like "pure silk," "handcrafted," "genuine zari," "Silk Mark certified" (where applicable), and "traditional weave" to reinforce the brand's core value.
• •Evoke Elegance and Heritage: Use descriptive and evocative language that paints a picture of luxury, grace, cultural richness, and timelessness. Words like "exquisite," "radiant," "legacy," "heritage," "artistry," and "sophistication" can be effective.
• •Maintain a Passionate and Storytelling Approach: Share the stories behind the sarees, the weavers, or the craft. Convey the brand's passion for Indian textiles and its cultural significance.
• •Be Customer-Focused and Inviting: While maintaining an elegant tone, ensure the language is welcoming and helpful. Encourage interaction, provide clear information about products and services (like customization or shipping), and address the customer directly and respectfully.
• •Ensure Visual and Textual Harmony: The copywriting should complement the visual presentation of the sarees. If the imagery is rich and luxurious, the copy should echo that. This is especially important for social media and product descriptions.

Social Perception

Customers generally perceive the brand positively, appreciating the quality of the sarees, the variety of collections, and the customer service. It's seen as a reliable source for authentic Mysore silk sarees, particularly in the Bangalore region. The online presence, especially on YouTube and Instagram, helps build a connection with customers by showcasing products visually and providing detailed information.

Copy Examples

• •Headline: Drape Yourself in Legacy: Discover the Exquisite Artistry of Atharva House of Sarees. Body: Each thread tells a story, each weave a testament to generations of craftsmanship. Our handpicked Mysore silk sarees are more than just garments; they are an embodiment of India's rich heritage, designed for the woman who values authenticity and timeless elegance. Experience the allure of pure silk today.
• •Social Media Post: Radiate grace at your next celebration. Our latest collection of Kanchipuram silks, shimmering with pure zari and vibrant hues, awaits. At Atharva House of Sarees, we believe in the magic of tradition, handcrafted for your most cherished moments. #HouseOfSarees #PureSilk #IndianTradition #MysoreSilk #FestiveWear
• •Product Description Snippet (for a specific saree): ...This stunning pastel pink Kanchipuram silk saree, adorned with a traditional rich zari border, is a masterpiece of artisanal skill. Woven from the finest mulberry silk and carrying the assurance of the Silk Mark, it promises not just an exquisite drape but a piece of heritage you can treasure. Perfect for weddings and grand festivities.
• •Email Subject Line: An Invitation to Elegance: Explore Our New Arrivals at House of Sarees. Email Body Snippet: Dear [Customer Name], At Atharva House of Sarees, we journey through the heart of India to bring you sarees that speak of unparalleled craftsmanship and enduring beauty. Explore our newest arrivals, each piece carefully selected for its quality and unique story...
• •Brand Story Snippet: From the looms of Karnataka's master weavers to your wardrobe, Atharva House of Sarees is a celebration of pure silk and timeless design. We are passionate about preserving the art of saree making, ensuring every piece reflects our commitment to authenticity and the rich cultural tapestry of India.