Brand Tone

Whimsical & Playful, Inspiring & Empowering, Friendly & Approachable, Creative & Artistic

Brand Values

• •Individuality & Self-Expression
• •Creativity & Imagination
• •Joy & Positivity
• •Personal Connection
• •Sustainability (stated)

Best Practices

• •Embrace Whimsical Language: Use words that evoke imagination, magic, joy, and creativity (e.g., "enchanting," "magical," "vibrant," "playful," "spirit," "dream").
• •Focus on Self-Expression: Frame products not just by their features but by how they help the customer express their personality and individuality.
• •Maintain a Friendly & Personal Voice: Especially as a small business, let the owner's passion shine through. Use "we" and "you" to create a direct connection. Share the "why" behind the brand.
• •Visually Align: Ensure that the playful, colorful, and artistic tone of the copy is consistently reflected in the visuals used across all platforms. The product is art-driven, so visuals are key.
• •Encourage Interaction & Storytelling: Ask questions, invite customers to share how they "carry magic" or what their bags mean to them. This reinforces the "story" aspect of the brand name and the value of personal expression.

Social Perception

Positive but Emerging, Art-Focused, Niche Appeal. The brand's presence on platforms like TikTok with content like "Black Fantasy Art" and "Zodiac Sign Drawings As Black Girl" suggests an effort to connect with and represent diverse communities within their niche, which could foster a positive and inclusive perception among those audiences.

Copy Examples

• •Headline: Unleash Your Inner Magic. ✨ Body: Your everyday deserves a sprinkle of enchantment. Our fantasy-inspired tote bags are more than just carry-alls; they're a statement of your unique story. Find the design that speaks to your spirit! #Wishstoria #CarryMagicEverywhere
• •Headline: Boring Bags? Never Heard of Them. Body: Why blend in when your accessories can be as vibrant and playful as you are? Dive into a world of whimsical art with Wishstoria totes. Let's make every day an adventure! #FantasyFashion #ExpressYourself
• •Headline: From Our Imagination to Your Shoulder. Body: Each Wishstoria tote is dreamed up with a love for color, fantasy, and the joy of creativity. As a small business, we pour our hearts into designs that empower you to shine. What magic will you carry today? #SmallBusinessLove #ArtYouCanWear
• •Headline: Your Daily Dose of Whimsy, Delivered! Body: Brighten your routine with a tote that’s as unique as your dreams. Perfect for books, quests, or just adding a pop of fun to your day. Explore the collection and let your imagination run wild! #Wishstoria #CreativeFlair
• •Headline: More Than a Bag – It's a Conversation Starter. Body: Get ready for the compliments! Our eye-catching, fantasy-themed totes are designed to turn heads and express your individual style. Which story will your Wishstoria bag tell? #UniqueDesigns #PlayfulStyle