Brand Tone

Warm and Personal, Sophisticated and Elegant, Trustworthy and Quality-Conscious, Customer-centric and Attentive, Eco-conscious

Brand Values

• •Passion for Transformation
• •Quality and Craftsmanship
• •Sophistication and Beauty
• •Customer Focus & Personalization
• •Sustainability
• •Accessibility of High Standards
• •Legacy and Inspiration

Best Practices

• •Emphasize Storytelling: Weave the founders' story, the inspiration behind designs, and the idea of furniture telling stories into product descriptions and social media posts to maintain warmth and personality.
• •Highlight Craftsmanship and Quality: Consistently use descriptive language that speaks to the superior materials (especially Brazilian wood), meticulous construction, durability, and sophisticated design.
• •Use inclusive and inviting language ("your home," "your style," "let's create together").
• •Integrate Sustainability Naturally: Mention eco-friendly practices and materials as a core part of the product's value, appealing to conscious consumers without being overly preachy.
• •Ensure Visual and Textual Harmony: The sophisticated and elegant tone in the copy should be consistently matched by high-quality, aesthetically pleasing visuals on the website and social media, like those seen in Pinterest examples for furniture stores.

Social Perception

A high-quality, design-oriented furniture brand with a personal touch and a commitment to sustainability. The emphasis on Brazilian materials and local manufacturing may appeal to national pride and a desire for authentic, well-crafted goods.

Copy Examples

• •Let's create your unique space, together.
• •Experience high-standard, sustainable furniture made to last.
• •Founded on friendship and a love for design, we’re here to help you craft a haven that’s uniquely yours.
• •Our furniture is created with sustainably sourced Brazilian wood and eco-friendly materials, ensuring your elegant home also contributes to a greener future.
• •Our dedicated team offers 100% human support, ensuring your journey to a beautifully furnished home is as exceptional as our pieces.