Brand Tone

Elegant, artisanal, and authentic

Brand Values

• •Authenticity
• •Craftsmanship
• •Elegance
• •Tradition
• •Quality

Best Practices

• •Create a dedicated brand channel on TikTok to showcase leather accessories and brand identity.
• •Focus on Instagram to reach the target audience interested in handmade leather goods, emulating successful brands like Virgínia Cavalheiro.
• •Clearly differentiate the brand from the place name 'Ruvo di Puglia' in marketing materials.
• •Ensure product listings on marketplace platforms are distinctly associated with the brand and its leather goods.
• •Actively monitor and manage the brand's online reputation, addressing any ambiguity or confusion arising from similarly named entities.

Social Perception

A premium brand specializing in handmade, high-quality leather accessories. It is seen as authentic, elegant, and committed to craftsmanship.

Copy Examples

• •Ruvo: Crafted leather accessories, handmade with passion.
• •Experience the timeless elegance of Ruvo leather goods, designed for the discerning individual.
• •Ruvo: Where tradition meets contemporary style in every stitch.
• •Discover the artistry behind Ruvo's premium leather creations, made to last a lifetime.
• •Ruvo: Embrace the luxury of authentic leather, meticulously crafted in our atelier.