Brand Tone

Aspirational & Confident, Vibrant & Playful, Stylish & Chic, Friendly & Approachable, Conscious & Responsible

Brand Values

• •Individuality & Personal Style
• •Quality & Craftsmanship
• •Confidence & Empowerment
• •Joy & Adventure
• •Sustainability & Ethical Practices
• •Customer Satisfaction

Best Practices

• •Embrace "Vibrant & Confident" Language: Use evocative words that paint a picture of sunny days, adventure, and self-assurance. Think: "radiant," "bold," "empowered," "spirited," "unforgettable."
• •Highlight Unique Inspiration & Design: Remind customers of the European travel inspiration and the goal of offering fresh, innovative styles not found elsewhere. Use phrases like "exclusively designed," "globally inspired," "standout style."
• •Weave in Sustainability Naturally: When mentioning materials or production, subtly incorporate the eco-friendly and ethical aspects. For example, "Crafted with love and recycled ocean plastics," or "Ethically designed for your conscious style."
• •Maintain a Friendly & Approachable Voice: Even when being aspirational, ensure the language feels welcoming. Use "you" and "your" to speak directly to the customer. Share the founder's passion.
• •Show, Don't Just Tell, with Storytelling: Instead of just saying "high quality," describe the "luxurious feel of the fabric" or the "cut that flatters every curve." Connect product features to the feeling or experience they provide (e.g., "Our vibrant prints, designed to make your summer moments even brighter").

Social Perception

Positive Customer Experiences, Fashion-Forward, Trustworthy, Quality-Focused, Emerging & Exciting

Copy Examples

• •Headline: Dive into Unique. Shine in Salt Sand Swim. Body: Tired of the same old swim? Discover vibrant prints and chic cuts inspired by European shores. Crafted for confidence, designed for your sunshine moments. #SaltSandSwim #SummerAdventure #SustainableStyle
• •Headline: Feel Fabulous. Look Unforgettable. Body: It’s more than swimwear, it’s a mood. Our latest collection is here to empower your every escape with luxurious, eco-friendly fabrics and fits that flatter. Adventure awaits. #UniqueSwimwear #ConfidenceIsKey #EthicallyMade
• •Headline: Your Summer Story Starts Here. Body: From Grecian blues to vibrant hues, each Salt Sand Swim piece is a new chapter in your sun-soaked adventures. What memories will you make? #InspiredByTravel #QualitySwimwear #BeachReady
• •Headline: Sustainable Meets Stunning. Body: Look good, feel good, do good. Our swimwear is crafted from recycled materials because we believe in protecting the oceans we love. Dive into style that makes a difference. #EcoFriendlyFashion #SaltSandSoul #SummerStyle
• •Headline: "LOVE this set!! Got heaps of compliments..." - Edwina J. Body: Don't just take our word for it! Our customers are loving the luxurious feel, vibrant prints, and flattering fits of Salt Sand Swim. Ready to find your perfect match? #CustomerLove #SwimwearGoals #AustralianOwned