Brand Tone

Passionate, encouraging, quality-focused, authentic, and solution-oriented.

Brand Values

• •Individuality/Uniqueness
• •Quality & Excellence
• •Passion for Music
• •Creativity & Innovation
• •Resilience & Dedication
• •Customer Focus (Musician-centric)
• •Ethical Practices

Best Practices

• •Emphasize the handmade and high-quality nature of the products.
• •Encourage musicians to embrace their individuality and unique sound.
• •Highlight the aesthetic appeal and innovative design of the drum mufflers.
• •Showcase collaborations with drummers and influencers to build credibility.
• •Maintain a direct and solution-oriented approach when addressing drummers' needs.

Social Perception

Overskin Drum is perceived as a provider of high-quality, handmade drum mufflers that offer a practical and aesthetic solution for drummers seeking to enhance their unique sound and style. The brand is seen as supportive of musical expression and actively involved in the drumming community.

Copy Examples

• •Unleash your unique drum sound with Overskin Drum. Handmade in Rio de Janeiro with love and high-resistance materials.
• •Don't give up on your talent! Overskin Drum empowers you to be exceptional and embrace your musical individuality.
• •Tired of using towels on your drums? Discover Overskin Drum, the aesthetically pleasing and innovative solution for controlled harmonics.
• •Join the Overskin Drum family! Featured by top drummers who trust our quality and craftsmanship.
• •Experience the difference with Overskin Drum. Pioneer processes and meticulous inspection ensure maximum quality for your unique sound.