Brand Tone

Nurturing & Caring, Playful & Imaginative, Trustworthy & Reassuring (for parents), Enthusiastic & Positive

Brand Values

• •Imagination & Creativity
• •Screen-Free Learning & Entertainment
• •Companionship & Comfort
• •Child Safety & Well-being
• •Parent-Centricity & Trust
• •Joy & Fun
• •Quality & Durability

Best Practices

• •Prioritize 'Benefit to Child' and 'Peace of Mind for Parent'
• •Frame features around how they enrich a child's experience (e.g., 'sparks creativity,' 'becomes their best friend')
• •Solve a problem or provide reassurance for parents (e.g., 'screen-free,' 'safe and secure,' 'makes bedtime easier')
• •Emphasize the unique and engaging qualities that children enjoy.
• •Address parental concerns about excessive screen time and promote healthier habits.

Social Perception

Wonder Buddy is perceived as a unique and engaging gift that children enjoy. It is also easy to use for young children, which parents value, as well as the extensive preloaded content and screen-free aspect.

Copy Examples

• •Meet Wonder Buddy, your child's new best friend! Packed with 500+ stories and rhymes for endless screen-free fun.
• •Spark your child's imagination with Wonder Buddy! A magical companion for playtime, bedtime, and every adventure in between.
• •Worried about screen time? Wonder Buddy offers safe, ad-free entertainment that parents can trust. No internet required!
• •Make mealtime and bedtime easier with Wonder Buddy! Preloaded content and customizable playlists create a comforting routine.
• •Give the gift of imagination with Wonder Buddy! The perfect screen-free toy for sparking creativity and independent play.