Brand Tone

Artisanal & Passionate, Elegant & Delicate, Personal & Approachable, Authentic & Sincere

Brand Values

• •Craftsmanship
• •Uniqueness & Individuality
• •Quality Materials
• •Passion
• •Made in France/Local Production
• •Customer Connection

Best Practices

• •Embrace "Handmade with Love": Consistently weave in the artisanal nature of the products. Use phrases like "crafted by hand," "made with passion," "artisanal touch," and refer to the French origin.
• •Highlight Materials & Quality: Be specific about the materials used (stainless steel, natural stones, freshwater pearls) and their benefits (durability, uniqueness). This reinforces the value and quality perception.
• •Tell a Story: Connect products to emotions, occasions, or the concept of personal expression. Frame jewelry as more than an accessory – it's a reflection of personality or a keeper of memories.
• •Maintain a Warm & Personal Voice: Write as if Elodie herself is speaking. Use "I" and "my" when appropriate (e.g., "my atelier," "I designed this piece"). Be approachable, use positive language, and engage with sincerity.
• •Visual-Linguistic Harmony: Ensure the copy complements the elegant, delicate, and feminine visuals of the brand. Use descriptive adjectives that evoke beauty, grace, and the fine details of the jewelry. Incorporate relevant emojis (✨, 🤍, 🌸) thoughtfully on social media to enhance the tone.

Social Perception

Positive & Appreciative, Supportive of Small Business, Seen as High-Quality & Unique, Associated with Femininity and Delicacy

Copy Examples

• •✨ Whispers of elegance, crafted by hand. ✨ Introducing our new [Collection Name] collection, where timeless stainless steel meets the gentle glow of freshwater pearls. Each piece is dreamt up and brought to life in our French atelier, just for you. Which one tells your story? 🤍 #ElodieBihanCreation #HandmadeJewelry #MadeInFranceWithLove #NewCollection #ArtisanJewelry
• •A little bit of magic, a whole lot of love! ✨ Watch as your favorite [Product Name] earrings come to life. Every twist, every polish, all done by hand in my cozy French studio. 🇫🇷 Supporting small means supporting dreams! 💖 #HandmadeProcess #JewelryMaking #ElodieBihanCreation #SmallBusinessFrance #ArtisanMade
• •Embrace the serene energy of [Stone Name] with our [Product Name] bracelet. Lovingly handcrafted in France, this piece features genuine [Stone Name] beads, each unique in its pattern, paired with durable stainless steel accents. Designed not just as an accessory, but as a personal talisman to accompany you on your journey. Let it be a reminder of [mention a quality of the stone, e.g., your inner strength/calm].
• •From a childhood dream to delicate creations you can wear – that's the heart of Elodie Bihan Création. I pour my passion into every piece, hoping it brings a little sparkle and a lot of joy to your day. Discover the story behind our latest designs, made with love, right here in France.
• •Seeking jewelry as unique as you are? ✨ Elodie Bihan Création offers exquisite, handmade pieces from France. Crafted with passion from quality stainless steel and natural stones. Find the piece that speaks to your soul. Shop now and wear a story. [Link to website]