Brand Tone

Trendy, Authentic, and Informative

Brand Values

• •Fashion-forward
• •Authenticity
• •Individuality
• •Italian Style
• •Trendiness

Best Practices

• •Maintain a consistent Italian language presence to reinforce the brand's origin and target audience.
• •Use straightforward and informative language, especially for announcements and product descriptions.
• •Incorporate trendy hashtags relevant to fashion and individual expression on social media.
• •Encourage user-generated content with hashtags like `#IndossaFestiviamo` to foster a sense of community and authenticity.
• •Showcase the brand's personality by highlighting the individuality and fashion-forward nature of its products.

Social Perception

A fashion-forward brand that values individuality and authenticity, catering to a trendy Italian audience.

Copy Examples

• •Sito in manutenzione | new collection in progress.
• •#IndossaFestiviamo e sii autentico/a!
• •Gonna Caribe disponibile su festiviamo.it #trendy
• •Vestito Rubino ora disponibile! Scopri la nuova collezione su festiviamo.it
• •Shorts Saia Rosa | Festiviamo - Mai Usato - Taglia M