Brand Tone

Youthful & Vibrant, Aspirational & Confident, Friendly & Engaging, Feminine & Empowering

Brand Values

• •Quality & Style
• •Love for Summer & Beach Culture
• •Self-Expression & Confidence
• •Community
• •Brazilian Identity

Best Practices

• •Develop a Brand Voice Guide: Document key elements like personality traits (e.g., vibrant, confident, friendly), vocabulary (preferred words, words to avoid), and grammar style. Share this with anyone creating content.
• •Know Your Audience: Understand the language, slang (if appropriate), and cultural references that resonate with your target Brazilian beachwear audience. Continue to tailor content to them.
• •Consistency Across Platforms: Ensure the tone used on Instagram aligns with the website copy, email marketing, and any other customer touchpoints.
• •Engage Authentically: When responding to comments or messages, maintain the established brand voice. Personalized and genuine interactions build stronger connections.
• •Visual-Verbal Harmony: The tone of the copy should match the feel of the visuals. Aevune's vibrant and sunny imagery is well-complemented by enthusiastic and positive language.

Social Perception

Positive within its Niche, Limited Broader Awareness (in English-speaking web), Potential for Confusion

Copy Examples

• •☀️ Hello, sunshine! ☀️ Our new collection just dropped, and it’s all about those vibrant summer vibes! Which piece are you rocking on your next beach day? 😉 #AevuneSummer #NewCollection #BeachVibes #ModaPraia
• •Feel the heat, own the beach! 🔥 Our [Bikini Name] set is designed to make you shine. With its perfect fit and eye-catching [color/pattern], get ready to turn heads and soak up the compliments. Live your best summer story! ✨
• •Beach day essentials: Sunscreen ☑️ Good vibes ☑️ Your favorite Aevune bikini ☑️ What’s missing from your list? DM us your must-haves! 🌊 #Aevune #BeachLife #SummerEssentials
• •Hey, Linda! ☀️ Your Perfect Summer Escape Starts Here (with a little Aevune 😉)
• •Dive into Confidence. Discover Aevune Swimwear – Made for sun, sea, and unforgettable moments.