Brand Tone

Inspiring & Motivational, Supportive & Empathetic, Aesthetic & Trendy, Practical & Helpful, Personal & Relatable

Brand Values

• •Self-Care & Wellbeing
• •Intentional Living & Productivity
• •Personal Growth & Goal Achievement
• •Empowerment
• •Creativity & Aesthetics

Best Practices

• •Always Lead with Empathy and Support: Frame your products and content as solutions to help users feel better, more organized, and empowered, rather than just selling a tool.
• •Embrace Aesthetic Language: Use descriptive words that evoke calm, beauty, and inspiration, aligning with the visual style of the brand (e.g., "serene," "beautifully designed," "radiant," "flourish").
• •Maintain an Encouraging and Motivational Voice: Use action-oriented and positive language. Focus on the possibilities and growth that your products can facilitate. Phrases like "Let's win," "invest in yourself," "level up your life" are good examples from Diana's existing content.
• •Be Authentic and Relatable: Share personal insights or struggles (where appropriate and comfortable) to connect with the audience on a human level, mirroring Diana's approach in her videos.
• •Provide Actionable Value: Even in promotional copy, try to include a small tip, a thought-provoking question, or a link to a helpful resource (like a free template or blog post) to reinforce the brand's commitment to genuinely helping its audience.

Social Perception

Followers appreciate her content, Seen as a source of inspiration and motivation, Viewed as helpful and informative

Copy Examples

• •Instagram Post (Promoting Undated Planner): Ready to design a life you truly love, any day of the year? ✨ Our Undated Self Care Digital Planner is your beautiful blank canvas to plan with intention, embrace self-discovery, and make every moment count. No pressure, just pure possibility. Tap to shop and start your journey to a more centered you! #NotesByDiana #DigitalPlanner #SelfCareJourney #UndatedPlanner #PlanWithIntention
• •TikTok Video Idea (Short, engaging): (Scene: Aesthetic shot of someone using the digital planner, calming music) Text Overlay: Unlock your best self. One day, one plan, one small act of self-care at a time. 💖 Our Self Care Digital Planner is here to guide you. Link in bio! #DigitalPlanning #SelfCareRoutine #GoalGetter #NotesByDiana #ProductivityHacks
• •Email Newsletter Snippet (to subscribers): Hey [Name], ever feel like life's running you, instead of the other way around? It's time to gently take back the reins. Our Self Care Digital Planners aren't just about to-do lists; they're about creating space for *you* – your dreams, your wellbeing, your growth. Discover how planning with intention can transform your days. P.S. Don't forget your exclusive freebie template this month! [Link to Planner] [Link to Freebie]
• •Pinterest Pin Description (Visual: Flatlay of iPad with planner, journal, tea): Craft your dream life with our Self Care Digital Planner. 🌸 Perfect for organizing your goals, tracking habits, and prioritizing YOU. Click through to explore a more intentional way of living. #NotesByDiana #DigitalPlanningCommunity #SelfCareGoals #AestheticPlanner #ProductivityTools
• •Website Homepage Headline/Sub-headline: Headline: Finally, a Planner That Puts You First. Sub-headline: Minimize stress and cultivate joy with the Self Care Digital Planner from Notes by Diana. Plan with intention, live with purpose.