Brand Tone

Professional and informative, yet accessible.

Brand Values

• •Professionalism
• •Trustworthiness
• •Expertise
• •Education
• •Community

Best Practices

• •Provide examples of do's and don'ts for language.
• •Ensure consistency across all platforms (website, course materials, email, etc.).
• •Maintain consistent tone and messaging to build a strong, recognizable, and trustworthy brand identity.
• •Define a clear style guide with specific vocabulary and grammar rules.
• •Regularly review and update brand guidelines to reflect evolving brand values.

Social Perception

A reputable and trustworthy source of sports nutrition education in South Africa.

Copy Examples

• •"Gain a competitive edge in sports nutrition with ISNSSA's accredited courses."
• •"ISNSSA: Your trusted partner in sports nutrition education."
• •"Elevate your expertise with our comprehensive sports nutrition certification programs."
• •"Unlock your potential with ISNSSA's evidence-based sports nutrition curriculum."
• •"Join the ISNSSA community and advance your career in sports nutrition."