Brand Tone

Youthful and Trendy, Fan-Oriented/Appreciative, Edgy/Alternative, Aspirational/Expressive, Direct and Promotional (on TikTok)

Brand Values

• •Inspiration
• •Creativity
• •Connection
• •Self-Expression
• •Tribute/Legacy

Best Practices

• •Stay Current with Trends: The brand is tied to celebrity culture and the vibrant energy of the entertainment world.
• •Highlight the artistic expression and inspiration aspects.
• •Use relevant hashtags strategically to increase visibility within fan communities.
• •Showcase the tribute and legacy aspect of the jewelry in relation to the artists.
• •Maintain a consistent tone that resonates with a youthful and trendy audience.

Social Perception

A go-to source for unique fan items tied to celebrity culture and artistic expression, particularly in the music world. Perceived as legitimate and engaging within specific artist fan communities but needs wider review visibility.

Copy Examples

• •Celebus X™: The Ultimate Source for Creative Merchandise.
• •Born from the intersection of celebrity culture and artistic expression.
• •A testament to the vibrant energy of the entertainment world and the limitless possibilities of creativity.
• •10% OFF → Use code NEWCUSTOMER
• •2 items＝Free Shipping Worldwide