Brand Tone

Convenient, Quick, Friendly, Local, Informal, Direct, Value-Oriented

Brand Values

• •Customer Convenience
• •Local Community Focus
• •Responsiveness
• •Reliability

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to in Thanet. Use language that is relatable, clear, and avoids overly corporate jargon. Keep it friendly and approachable.
• •Prioritize Convenience and Speed in Messaging: Consistently highlight the ease and quickness of your delivery service. Use action verbs and time-sensitive cues (e.g., "Order now for delivery within the hour," "Late night? No problem!").
• •Emphasize Local Connection: Regularly mention "Thanet," "local," or specific towns like Ramsgate, Margate, and Broadstairs. This reinforces your community presence and builds trust.
• •Maintain a Friendly and Helpful Voice: Whether it's a social media post, an error message, or a customer service interaction, ensure the tone is consistently helpful, polite, and understanding. Reflect the positive experiences shared in reviews.
• •Be Consistent Across All Platforms: The tone on your website should match your Facebook posts, ad copy, and any customer communications. Create simple brand voice guidelines if multiple people are writing content.

Social Perception

Positive, Helpful/Problem-Solver, Emerging Local Business

Copy Examples

• •Thirsty Thursday in Thanet? We've got you covered! 🍻🍷 Check out our new range of craft beers and weekend wine deals – delivered straight to your door, fast! Don't let the fridge run dry. Order now! #ThanetDrinkDrop #LocalDelivery #WeekendVibes
• •Your Late-Night Thirst Solved! Thanet Drink Drop delivers your favourite drinks and snacks when you need them most. Fast, friendly, and always local. Order by [time] for delivery tonight!
• •Hey [Customer Name]! Planning a cozy night in or a last-minute get-together? Let Thanet Drink Drop bring the refreshments! Enjoy 10% off your next order with code: CHEERS10. Fast delivery guaranteed!
• •(Image: A tempting array of drinks/snacks) Poll: What's your go-to late-night craving? A) Cold Beer 🍺 B) Chilled Wine 🥂 C) Salty Snacks 🥨 Whatever it is, we deliver it to your Thanet doorstep! Swipe up to order!
• •Thanet Drink Drop: Your Neighbours for Speedy Drink Delivery! Running low? Don't dash out – we'll drop it off! Supporting your local Thanet provider means quick service and a friendly face. See our menu at [website link] or find us on Facebook @ThanetDrinkDrop.