Brand Tone

Appetizing & Indulgent, Warm & Welcoming, Artisanal & Quality-Focused, Playful & Trendy, Slightly Sophisticated yet Accessible

Brand Values

• •Quality & Craftsmanship
• •Customer Delight
• •Community & Connection
• •Aesthetic Appeal
• •Passion for Food

Best Practices

• •Develop a Brand Voice Guide
• •Focus on Sensory Language
• •Maintain Visual-Verbal Harmony
• •Engage Authentically
• •Use Relevant Hashtags Consistently

Social Perception

Positive, Desired Destination, High-Quality Products, Instagrammable, Local Gem (Potentially)

Copy Examples

• •Sweeten your day the Lulu way! ✨ Our newest [Pastry Name] is a little bite of heaven – flaky, [flavor adjective], and baked with love. Who’s ready for a treat? #CafeDeLuluTLV #TelAvivFood #NewPastry #SweetTreats #BakeryLove
• •Weekend plans? Make them delicious. ☕🥐 Swing by Cafe de Lulu TLV for freshly baked goodness and the perfect cup of coffee. Your happy place awaits! Find us at [mention general location if appropriate, or 'Link in Bio for vibes!']. #CafeDeLulu #TelAvivCafe #WeekendVibes #CoffeeLover #FreshlyBaked
• •Your daily dose of deliciousness loading... 🤤 Which one are you grabbing first? #CafeDeLulu #TLVFoodie #SweetCravings #BakeryMagic #FoodTikTok
• •Welcome to Cafe de Lulu TLV. Indulge in artisanal baked goods, exceptional coffee, and moments of pure delight. Crafted with passion, just for you.
• •Morning decisions... ☕ Coffee or 🍵 Tea to go with our signature [Popular Pastry Name]? Vote below! 👇 #CafeDeLuluTLV #MorningRitual #TelAvivEats