Brand Tone

Motivational, inspiring, supportive, and community-focused. They seek to empower their customers to strive to be better every day. The language used is encouraging and focuses on self-improvement and dedication.

Brand Values

• •Continuous Improvement: The core value, encapsulated in their motto "1% better every day."
• •Discipline and Dedication: They believe that success is the result of daily work and self-sacrifice.
• •Quality and Functionality: They emphasize the use of high-quality materials and designs that combine style and performance.
• •Community and Personal Expression: They want their brand to allow customers to express their commitment to personal development.
• •Passion for Sports: They combine a passion for sports with the pursuit of excellence.

Best Practices

• •Always Inspire: Each piece of copy, whether a product description or a social post, should have an element of motivation or encouragement.
• •Focus on the "Why": Connect the products with the customer's journey of self-improvement, not just their features. Remind them *why* they train.
• •Use Community Language: Encourage interaction, ask questions, and create a sense of belonging among followers. Use terms like "community", "together", "we".
• •Be Authentic and Relatable: Share stories (even hypothetical or of customer archetypes) of overcoming and dedication that resonate with the audience.
• •Visual and Verbal Consistency: Ensure that the motivational language is reflected in the images (active people, overcoming challenges, looking confident) and that the central message of "1% better every day" is present or implied.

Social Perception

The association of the name "Sigma" could attract individuals who identify with traits of independence and self-sufficiency, although the brand does not explicitly emphasize this in its main marketing, which leans more towards general self-improvement in fitness. The general perception of similar brands is usually positive among those seeking inspiration and belonging to a community with fitness goals.

Copy Examples

• •Each new day is a blank page in your training journal. What will you write today? #SigmaWear #BetterEveryDay
• •The only limits that exist are the ones you set for yourself. Break them. Our new collection is designed to help you push further. #SigmaJourney #Unstoppable
• •It's not just about the workout, it's about the commitment to yourself. Wear your dedication. #SigmaCommitment #TrainWithPurpose
• •That 1% extra effort makes 100% difference. Feel the support, embrace the challenge. #SigmaPerformance #OnePercentBetter
• •Join a community that strives, sweats, and succeeds together. What are your goals this week? Share below! #SigmaFamily #FitnessGoals