Brand Tone

Authentic, Natural, Inspired, Appreciative, Handcrafted, Artisanal, Slightly Elegant/Aspirational

Brand Values

• •Artisanship/Handmade Quality
• •Natural Beauty
• •Local Connection/Origin
• •Quality Materials

Best Practices

• •Be warm, descriptive, and show genuine appreciation for the materials and the craft.
• •Highlight the quality aspects like 'tarnish-resistant' or 'gold-filled'.
• •Emphasize the handmade nature of the jewelry.
• •Connect the brand to its Floridian coastal roots and sourcing.
• •Justify the value by building a connection to the materials and the craft.

Social Perception

A brand that values artisanship, natural beauty, local connection, and quality materials. The brand is perceived as authentic, inspired, and slightly elegant.

Copy Examples

• •Each piece is lovingly handcrafted in our Florida Panhandle studio, inspired by the natural beauty of our coastal home.
• •We use only the finest materials, like genuine freshwater pearls and tarnish-resistant gold-filled metals, to create jewelry that lasts.
• •Our latest collection features shells ethically sourced from local Florida beaches, capturing the essence of the ocean.
• •Discover the unique charm of our handmade jewelry, where artisanal craftsmanship meets the beauty of the natural world.
• •From the shimmering iridescence of saltwater pearls to the vibrant hues of natural stones, each piece tells a story of the Florida coast.