Brand Tone

Artisanal & Passionate, Quality-Focused, Community-Engaged (emerging), Helpful & Informative (on blog), Direct & Confident, Potentially Inconsistent (Customer Service), Enthusiastic & Creative

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Customer Experience (Shaving Experience)
• •Uniqueness & Design
• •Hygiene
• •Tradition

Best Practices

• •Embrace the "Artisan" Narrative: Consistently use words like "handcrafted," "artisan," "small-batch," "meticulously made" to reinforce the handmade quality and care that goes into each product.
• •Focus on the "Experience," Not Just the Product: Describe how the products transform the shaving ritual – making it more enjoyable, luxurious, comfortable, or a moment of self-care. Use sensory language.
• •Highlight Quality and Durability with Confidence: Clearly state the benefits of the materials and design (e.g., "unbreakable," "hygienic coating," "superior lather"). Back up claims, like the replacement offer for bowls.
• •Maintain a Passionate and Slightly Enthusiastic Voice: Let the love for traditional shaving and high-quality craftsmanship shine through. Whether it's about a unique design or the perfect lather, your excitement can be infectious.
• •Be Clear, Helpful, and Transparent: Especially in product descriptions and customer communications. If a product is handmade and may have slight variations, frame it positively as part of its unique charm, but also ensure customer service is prepared to handle concerns fairly and consistently. Provide clear instructions or tips (like the blog, but also potentially on product pages).

Social Perception

Positive, Specialized/Niche, Artisan Appreciation, Room for Improvement in Customer Service Consistency, Turkish Origin, International Reach

Copy Examples

• •Headline: Rediscover the Art of Shaving. Body: Tired of a rushed, irritating shave? At Kraftiro, we believe your daily ritual deserves better. Our handcrafted Haylis Artisan shaving bowls and luxurious soaps are meticulously made in small batches, transforming your shave into a moment of pure indulgence. Experience the difference true craftsmanship makes.
• •Product (Resin Bowl): Built to Last, Designed to Lather. Body: Meet your new favorite shaving companion. Our signature resin bowls aren't just striking – they're virtually unbreakable. Engineered with interior ridges for the perfect lather and coated for ultimate hygiene, this is the last shaving bowl you'll ever need to buy. Elevate your wet shave with Haylis Artisan quality.
• •Social Media Post: From Our Hands to Your Den. Body: Each Haylis Artisan shaving soap is a labor of love, formulated with skin-loving tallow, shea, and cocoa butter for a slick, protective lather. We’re passionate about traditional shaving and providing you with the finest tools for an exceptional experience. What’s your favorite scent to start the day? #WetShaving #ArtisanSoap #TraditionalShaving #Kraftiro #HaylisArtisan
• •Email Subject: Unlock the Secret to the Perfect Shave. Body: Imagine a shave so smooth, so comfortable, it feels like a luxury spa treatment. That’s the Haylis Artisan promise. Our unique shaving bowls are designed by artisans to whip up the richest lather, while our natural soaps nourish your skin. It's more than shaving; it's a ritual. Explore the collection.
• •About Us Snippet: Crafted with Passion, Shared with Pride. Body: Kraftiro is the proud partner of Haylis Artisan, born from a deep love for handmade quality. We believe in the soul of artisanal products – the meticulous care, the small batches, the dedication to excellence. Join us in celebrating the timeless tradition of wet shaving.