Brand Tone

Innovative & Practical, Adventurous & Aspirational, Community-Oriented & Engaging, Enthusiastic & Positive, Eco-conscious

Brand Values

• •Innovation
• •Functionality & Efficiency
• •Sustainability
• •Quality & Durability
• •Empowerment
• •Community

Best Practices

• •Speak the Language of Adventure: Use evocative and inspiring words that ignite wanderlust (e.g., explore, journey, discover, seamless, freedom).
• •Highlight Practical Benefits: Clearly communicate how the products solve travel problems (e.g., "save space," "pack smarter," "travel lighter," "hassle-free").
• •Emphasize Sustainability: Weave in the eco-conscious aspects naturally, showcasing it as a core part of the brand's identity, not just an add-on.
• •Foster a Sense of Community: Encourage user interaction, use user-generated content, and ask questions to engage the audience.
• •Maintain an Optimistic and Solution-Oriented Voice: Focus on the positive impact of the products and how they enhance the travel experience. Be enthusiastic and helpful in all communications.

Social Perception

Emerging & Exciting, Problem-Solver, Trustworthy (building), Focused on a Niche

Copy Examples

• •Headline: Stop Tetris-ing Your Suitcase. Start WANDR-ing. Body: Say goodbye to overstuffed bags and hello to effortless travel. Our W36 Compression Bag gives you up to 50% more space, so you can pack smarter, not harder. Adventure awaits – are you ready?
• •Headline: Your World, Neatly Packed. Body: From weekend getaways to global expeditions, the WANDR W36 adapts to your journey. Durable, eco-friendly, and unbelievably spacious. Pack light, go far.
• •Headline: Join the WANDR-ful Community! Body: Share your adventures, packing tips, and dream destinations with fellow travelers who believe in smarter, more sustainable journeys. Follow us @hello.wandr and tag #WandrBag to be featured!
• •Headline: Less Bulk, More Adventure. That's the WANDR Way. Body: Our innovative compression technology means you carry less and experience more. The WANDR W36 isn't just a bag; it's your ticket to hassle-free exploration.
• •Headline: Pack Consciously. Travel Beautifully. Body: Made with sustainable materials and designed for a lifetime of adventures, WANDR BAG is committed to a greener planet, one trip at a time. Discover the difference.